Britain on Foot

A long term UK marketing campaign to promote outdoor participation.

Britain on Foot is a UK based project that was created and is being led by the country's national association, the Outdoors Industries Association. The campaign is designed to inspire more of the general public to participate in outdoor activities, in order to lead happier, healthier lives. Britain on Foot is a collaborative project that is being brought to life by a large number of the UK’s outdoor businesses, with support from the EOG and others.

Britain on Foot is one significant project that the EOG supports. On an ongoing basis, we also explore other ways to promote outdoor sports and activities, through our own membership and our relationships with several national associations.