Marktforschung

One of the main activities of the EOG is the market research. As part of our revolutionary state-of-trade project each year extremely useful market data for outdoor industry are recognized.

Since its inception, the EOG is for an ongoing research program for the outdoor industry one, with the help of timely data to develop a long-term strategy of the association, can be levied to support its members and other industry partners in their own decision making. The State of Trade study a model project was created in the framework of the annual sell-in numbers are recorded and analyzed from all over Europe. Currently, more than 100 brands from 22 countries participate in this study for the creation of a comprehensive report with seven main categories and 50 subcategories.

The research program is open not only to members but also to non-members. Find our more about our market research leader Pauline Shepherd under  pauline.shepherd@europeanoutdoorgroup.com .