Retail Sales Barometer for Outdoor Products

To add to our research services, the European Outdoor Group has launched an industry sales barometer. This is a confidential survey, which is open to retailers and brands with own shops selling in Europe.

The purpose of the ‘barometer’ is to get a measure of how sales are performing at retail in the outdoor sector. It will report on a range of key areas, allowing participants to benchmark their own business performance against the wider sector.

Areas covered in the survey include:

Major outdoor category - Apparel, Footwear, Backpacks, Tents, Sleeping bags and Climbing equipment

The survey runs each quarter, comparing sales to the same period for the previous year.

As more companies participate, this will allow us to expand the market analysis.

This is a much-needed study for the industry and we are looking for more participants to join up.

If you would like to get involved, contact marketresearch@europeanoutdoorgroup.com or call Pauline Shepherd on +44 (0)1539 727255.

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