After 14 years of steady growth, ISPO BEIJING is the leading trade show in the sports industry in the Asian-Pacific region. It also serves as the barometer for trends in the Chinese sports industry.

Thanks to Beijing’s successful bid for the 2022 Winter Olympics, the winter sports industry is flowing with new opportunities. In addition, the promotional policies for sports industry development, released by the authorities, signals that a new era for high-speed growth has dawned in China.

ISPO BEIJING features new products and technology from over 400 exhibitors and 700 brands. Furthermore, more than 50 forums, conferences and lectures along the exhibition provide everything companies and decision makers need to know about the current market situation: trends, new technologies, innovations, analysis and insights from industry experts.

The EOG works closely with the organizers of ISPO BEIJING. EOG team members attend the show to meet and support association members, as well as engage with other outdoor businesses. We will continue our work with Messe München to ensure that the European outdoor industry benefits from ISPO BEIJING.