Tuesday 30th January at 11.00 – 12.00hrs, Room B52, East Entrance, ISPO

With the help of its membership and other outdoor companies (you don’t need to be a member to join the project), the European Outdoor Group (EOG) has published the most authoritative report on the market that has ever existed. The feedback received from current partners has all been very positive.

This report is a very useful business tool and, whilst the detailed data remains confidential between the participants, some key percentages have been published to support media, retailers and other industry partners. Communications and Marketing Associate Mathias Basedow commented, “The figure of around 10 billion Euros, which pops up again and again, was our first estimate of the total market size before the expert meeting. That this group have been able to confirm that this that we were close is great, but of course the only way you will be able verify this is by participating and getting the report.”

The current published figures are for 2010, the report for 2011 will be ready for the OutDoor Show in July to make it even more beneficial for decision makers. This shortens the period to join the project meaning that applications can only be accepted up to the end of February. If brands are interested in joining the next survey the EOG is offering a special Question and Answer Session.

Mathias Basedow added, “With Petzl joining, we now have one of the few missing international key players with us, but we hope to encourage, for this second edition, many more medium-sized brands to become involved. As the report is broken down by country as well as product category it is important that we encourage locally successful brands, of high relevance in European markets, to participate, and we will therefore have this informal Question and Answer Session at ISPO. Interested brands will get a feeling for the report, but we will not be sharing the detailed figures nor will we publish new figures. This is a brand-focused event and therefore our research partners will join us to help address any possible concerns. We will also explain fully the confidential data supply process, which involves a notary. Some interested brands did not realise that even the EOG itself is not able to gain access to the figures before they are converted to anonymous data by the notary.”

Based on the actual data supplied by 80 key companies, the ‘European Outdoor Group – State of the Trade 2010’ report delivered hard sales figures on markets and products to the participating companies and key percentages to the whole industry.

The research is a long-term project, it’s not too late for brands to join in, find out how they supply the data confidentially, and benefit as well. The Market Research Q&A Session is the ideal opportunity to learn more and get involved.

The EOG reserves the right to decline requests for participation if, for whatever reasons, it is considered that a brand’s involvement would not be in the wider interests of the project.

Graphs and earlier releases on this topic are available at http://www.europeanoutdoorgroup.com/news-press/press-materials  and can be used providing that copyright is attributed correctly to the European Outdoor Group.

Press contact:

Mathias Basedow

mathias.basedow@europeanoutdoorgroup.com

T: +44 7585951741

Black Diamond Equipment, Ltd., marque leader internationale dans le domaine de l’alpinisme et du ski freeride, annonce l’entrée de Tim Bantle au sein de la société, en tant que directeur textile. Anciennement directeur de l’unité commerciale des vêtements d’extérieur et équipements techniques chez Patagonia, c’est doté d’une flopée de compétences dans le domaine du textile technique que Bantle intègre la société Black Diamond.

« Nous sommes vraiment heureux d’accueillir Tim au sein de notre équipe chez Black Diamond » annonce Peter Metcalf, PDG de Black Diamond. « Il doit l’étendue de son expérience professionnelle à la passion, en tant qu’athlète et utilisateur final, grâce à laquelle il entretient exactement le type de relation au sport jugée indispensable chez BD. Il est le candidat idéal pour diriger notre équipe textile. »

Bantle rejoint Black Diamond pour la prochaine étape du coup de maître qu’il réalise depuis 10 ans dans l’industrie du plein air, en commençant en tant qu’éducateur d’activités de plein air au service de la Trails Wilderness School of Jackson, dans le Wyoming, après quoi il commença une carrière de 7 ans chez Patagonia au cours de laquelle il a rapidement et progressivement évolué du statut de représentant de commerce à celui de responsable de ligne de produits, puis celui de directeur d’unité commerciale, sous lequel il a dirigé l’équipe responsable de l’ensemble des vêtements d’extérieur techniques.

Diplômé avec mention très bien de l’Université de St Louis en 2001, Bantle a été élu au Phi Beta Kappa et a obtenu son B.A. en philosophie. Il est originaire du mid-ouest.

« Black Diamond Equipment est une entreprise reconnue et digne de confiance qui s’engage à long terme en faveur de l’excellence de conception, d’innovation et d’ingénierie. Affirmer ce même engagement et dévouement dans le domaine du textile est un projet remarquable. Je suis impatient de rejoindre BD et sa brillante équipe de professionnels passionnés à une période si prometteuse pour la société » explique Tim Bantle.

A propos de Black Diamond Equipment

Black Diamond Equipment est un fabricant d’équipements d’alpinisme, de ski et de sports de montagne. En vertu de la fabrication systématique de produits innovants et conformes aux normes en vigueur ainsi que de la préservation active de l’environnement de la montage et des canyons dont la société fait preuve, Black Diamond exerce un rôle de leader au sein de la communauté internationale des activités de plein air. L’équipe extrêmement motivée et dévouée de Black Diamond en Europe compte à présent 42 employées de 10 nations européennes différentes.

Pour plus d’informations, veuillez consulter le site :

www.BlackDiamondEquipment.com

Room B52, East Entrance, ISPO*

The EOG’s Sustainability Working Group is please to announce a short presentation at ISPO from the new Material Traceability Working Group (MTWG). Traceability is the focus, as it is the key for brands to be able to make claims about their products and to be able to tell customers and NGOs how and where their products are manufactured. This new Group will be composed of different ‘task forces’ that are composed of experts and or interested stakeholders in specific material supply chains. Initially, the plan is to launch a Down Task Force to establish traceability systems for down and feather supply chains and a Content Claims Standard Task Force to expose the work the Textile Exchange has done with the CCS to a broader audience.

“There has been a steady trend for the supply chain to become more complicated and lacking in transparency over the past two decades. The process of creating products which are compatible with the values shared by most of us will not be easy. However, though it may take time, we have to start to co-operate to find and implement possible solutions. Making sure the supply chain is easier to trace is one of the industry’s key tasks in the upcoming decade and we therefore encourage all brands to join the meeting.”  comments EOG secretary general Mark Held.

The MTWG will be composed of different ‘task forces’ that are composed of experts and or interested stakeholders in specific material supply chains.  Initially,  the plan is to launch a Down Task Force to establish traceability systems for down and feather supply chains and a Content Claims Standard Task Force to expose the work the Textile Exchange has done with the CCS to a broader audience, and to finalise the standard and implement it in various supply chains.

The MTWG, Chaired by Steve Richardson from Patagonia and Vice-Chaired by Anne Gillespie from Textile Exchange will have a short presentation followed by a discussion on Tuesday 31st January, at 12.30, in Room B52, anyone interested in the subject is welcome to attend.

*Please note that you do require ISPO tickets for admission to events and you should ensure that you make your own arrangements for these to avoid disappointment.

The EOG website is online again and you are very welcome to explore the developments.

One of the biggest changes is the availability of German and French versions plus the increased focus on information exchange in the sector.

Marketing and communications associate Mathias Basedow advises, “While the Outdoor Market becomes more and more truly European, a lot of information still stays quite regional. We will try to change this and are encouraging our members to add the site to their news distribution routes – so the industry itself and the mainly national orientated media have easy access to unedited Industry News. One of the next planned extensions is a list of European trade media and job platforms. There’s still a long way to go, but I think we are on the right track.”
Visit the site now and find out more – comments and suggestions to improve content and presentation are very welcome: admin@europeanoutdoorgroup.com

Le manque de données basiques sur le marché Européen du sports outdoor a trop longtemps été un problème pour les protagonistes du secteur et, avec l’aide de ses Membres et d’autres entreprises importantes du marché, l’European Outdoor Group a réussi à compiler un rapport ; le plus informatif qui ait jamais existé.

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