Recognising how difficult it is to find information on the European outdoor industry the EOG embarked on a project with Profile Sports Marketing in 2005 to establish a groundbreaking research programme that should put an end to the ‘data black hole’ for good.

To kick the project off, each participating Brand has provided data for 03 and 04, which has been analysed and forms the foundations of future reports. The key elements of the initial report are detailed in the press release - Market Research Announced.

The complete results of this research are the property of the participants.

As with all market research projects, the greater the number of participants, the better the data, and with this in mind the EOG is prepared to open up the programme to non EOG members. If you would like further information on this then please contact us.