Market research

Hard facts for the European outdoor industry

The ‘European Outdoor Group – State of the Trade 2010′ report brings hard figures to the participating brands and key percentages to the whole Industry.

The lack of basic data on the European outdoor market has for too long been a problem for everyone involved in the Outdoor sector and with the help of its membership and other important outdoor companies, the European Outdoor Group has now been able to put together the most authoritative report on the market that has ever existed.

General Secretary Mark Held said, “The base data on which this has been built is actual data supplied by 80 brands, and not extrapolations from consumer focus groups or such like. What this means is that the percentage of base data we collected is statistically sufficient for us to be able base our conclusions with a high degree of confidence in accuracy of our figures. To doubly ensure that the data is relevant, we gathered together a peer group of experts to review our initial findings.”

The final reports will be shipped to the research partner brands only as they shared their information (on a 100% confidential basis), including detailed country and category specific figures on volumes and values.

Extracts and graphs can be used providing that copyright is attributed correctly to the European Outdoor Group. Brands who did not participate in 2010, and would like to do so going forward, should please get in touch with the EOG (info@europeanoutdoorgroup.com), by the end of February 2012 at the latest, to join the project going forward.