FAQ

Who can participate?

All outdoor brands are invited to participate, and the resulting market data will be provided free of charge to those brands that supply data for three previous years and a minimum of there is consistency of data and so that the first report that you will . But to stress this out, participation is currently limited to Brands only (including multi-brand companies and retailers with own brands).

I am not allowed to participate, but I’d like to purchase the reports, is this possible?

No is the short answer, if you do not participate you will not be able to obtain the reports and market data. This decision has been made to encourage brands to support the project and to ensure that those that do support it, are rewarded for doing so.

How does it work for me as brand?

Once a year, participating brands will provide their sales data at wholesale level, by country and by major product category on a confidential basis.

Can you give me more details on confidentiality?

Data will be supplied to a third party Notary Public who’s task will be to ensure that there
is no visibility of which brand has supplied the data. It will then be forwarded to our research partner whose task it is to analyse the data and compile the report. So to stress this point, neither our research partner, nor the EOG will have any visibility as to which brand has supplied the data.

But what we need is retail data…

Of course the ideal scenario is that we have electronic point of sale data from at least 80% of retailers in each country. In research terms however we are a long, long way from this
and our project will, at the very least, provide the basic data in a format that is comprehensive enough to make it reliable, credible and useful in practical terms.

We are a public company and we are not allowed to give out information that could be price sensitive…

Perfectly understandable, but let’s concentrate on what you are allowed to provide and not let this block a project that will be beneficial for the whole industry, public and private. Our data collection is guaranteed to be 100% confidential and with this there is no data being provided that could possibly have any impact on share prices.

We need more details….

Understood, and provided we can make this work, there is no reason why the project cannot be extended once it has become proven and trusted. In fact a number of climbing companies are already asking for an extended version to start off with and are willing to co-operate on this, so it is perfectly possible. There are however limits as
to how far the EOG can finance this project, so further extensions may have to be chargeable.

Is it only open to EOG Members?

Absolutely not, the EOG is a group of brands who co-operate together on a whole range of issues, with most of the work carried out on behalf of the entire outdoor industry and this project is for everyone.