Launched early in 2016, Vision 2020 (V2020) has been a comprehensive review of OutDoor, led by an independent working group of experts. The wide-ranging project has looked at all aspects of what the sector needs from OutDoor. At the EOG’s Summer Meeting in June, the V2020 team delivered its final report and recommendations, which were accepted by the association’s membership. It was agreed that while core trade show functions will remain key components of OutDoor, the way that they are delivered, and other aspects of the show’s format, will change. Following the meeting, the EOG began the process of inviting applications from potential trade show partners, to develop the future direction and shape of OutDoor.
The applications were screened and the five most promising candidates were asked to submit their proposals for OutDoor. These candidates are: Messe Friedrichshafen, Messe München, Messe Hamburg, Fiera Milano and Messe Stuttgart. All have submitted detailed proposals and these are now being evaluated by an external, independent expert committee. The committee will present its findings to the EOG’s board of directors early next month and will verify whether or not the proposals submitted meet the criteria that were agreed earlier in the process. Those that pass this first screening will be invited to present to the membership during the association’s Annual General Assembly (AGA) on Saturday 27th January 2018.
The EOG is contracting a leading European Provider of Electoral services, who will be tasked with the administration and oversight of a ballot process. The individual presentations will be made available to the entire EOG membership immediately after the AGA and there will be a defined date by which members must indicate their preferences. The result will decide which candidate will be the partner for OutDoor from 2019 onwards.
Europe’s outdoor trade show is gearing up to deliver an even better experience for exhibitors and visitors in 2018. Next year’s OutDoor will be held from 17 to 20 June at Messe Friedrichshafen and organisers have unveiled a menu of initiatives designed to reinforce the show’s role and reputation as a ‘must attend’ industry event.
OutDoor 2018 will be the 25th anniversary of an event that has grown massively since its foundation, and which has continuously adapted as the industry has matured. In 2017, OutDoor attracted 965 exhibitors and 21,412 trade visitors from 90 countries, as well as 1,019 accredited media representatives from 30 nations. Now, Messe Friedrichshafen has revealed details of its plans to make next year’s show even more appealing.
Enhancements for 2018 include:
- The German Bouldering Cup. Now that climbing has been added to the Olympics, it is vital for the outdoor industry to be firmly aligned to the sport and positioned to benefit from growing media interest in bouldering and other disciplines. Bringing the German Bouldering Cup to OutDoor will help shine the spotlight on the show and will add interest and excitement to the event for visitors.
- Expansion of Lifestyle Collection at OutDoor. Successfully premiered at OutDoor 2017, Lifestyle Collection will return with more exhibitors and segments, regular fashion shows, and content generated and shared widely by bloggers and the show’s own media team. Lifestyle Collection at OutDoor is an extremely important development, reflecting the growing influence of the outdoor sector in the wider consumer market, and helping the industry to adapt and thrive in a rapidly changing commercial environment.
- Retail first approach. In 2017, 480 of the top 500 European retailers attended OutDoor and the improvements that are planned are designed to help the 2018 show top this figure, ensuring that a visit is even more productive, cost-effective and enjoyable. Eriba City will be expanded by 30%, increasing the affordable accommodation options at the show. Meanwhile, retailer-focused initiatives will be introduced, including dedicated networking opportunities, downloadable conference content, an apprentice day, a new store of the year award, and new ticketing price structure. As well as being able to spend time with all of the right brands, retail visitors to OutDoor will be in no doubt that time at the show will bring them a lot of added value.
- More options and improved services. Along with the increased capacity in Eriba City, OutDoor will also expand its shuttle services in 2018, helping exhibitors and visitors to get to and from the show with greater ease and from more locations. Meanwhile, at the messe, the range of catering will be enhanced with a new sustainable supplier and the addition of more whole foods.
- Reflecting a broader definition of the outdoors. As the outdoor sector has continued to mature and grow, the definition of what is included in the industry has evolved. OutDoor 2018 will reflect that and will do more to showcase activities like bikepacking, trail running and stand up paddle boarding.
OutDoor 2018 partners Messe Friedrichshafen and the European Outdoor Group are working together to deliver the above improvements and develop a full programme of speakers, seminars, workshops and other events during the show. Many of these will be hosted by the EOG under its new umbrella ‘OutReach’ banner, focusing on the increasingly interwoven elements of CSR and sustainability, conservation and the promotion of outdoor participation to the public through campaigns such as #itsgreatoutthere.
Exhibitor bookings are being taken by the team at Messe Friedrichshafen. Contact firstname.lastname@example.org for more information. For all the latest news and information for visitors can be found at www.outdoor-show.com.