The European Outdoor Group (EOG) has hosted its Annual Assembly ahead of ISPO MUNICH and this year’s meeting saw retailers joining the event for the first time. Along with the usual trade specific matters such as shows, sustainability and market development, levels of physical activity by consumers was a key topic that was discussed during the meeting and the association hopes to use its new, more representative set up including retailers to put more focus on this issue. One of the major opportunities is ongoing support for the first European Week of Sport this year, during which a specific outdoor day has just been confirmed for Friday 11 September.
New EOG Vice President
During the EOG Annual Assembly, board member John Jansen was confirmed as the association’s new vice president. Jansen is president of the European Outdoor Conservation Association (EOCA), and general manager and head of EMEA at KEEN Outdoor.
Rolf Schmid, president of the EOG, comments: “John Jansen has already made considerable contributions to the EOG in his capacity as a board member and he has also worked hard to build EOCA in recent years. I am sure that his commitment, enthusiasm and sound judgement will help him to become an excellent vice president of the association, like his predecessor."
He succeeds Bernd Kullmann of Deuter, who stands down after a planned staged fade out, but will remain board member for another year.
Rolf Schmid adds:“The EOG is very grateful to Bernd Kullmann for the great job that he did and we look forward to his continued involvement in our various activities.”
During the EOG Annual Assembly, 11 new members were welcomed to the association, including seven from the outdoor retail sector. Retailers that have joined the EOG are; SportScheck, Transa Backpacking AG, Sport 2000, STMI (Sports Trade Marketing International), Engelhorn, Intersport and Sport Schuster. Other new members are the Czech specialist climbing hardwear brand Singing Rock, UK based outdoor gear brand Montane, and Goldeck Textil, well known for its Carinthia brand, and the Czech sporting goods association AVOZ
The integration of retailers into the association has so far proved to be successful, with all new members already playing an active role in the EOG’s activities. In particular, the addition of a greater retail perspective has allowed the association to enhance the scope of its ongoing market research activity. The EOG expects to welcome additional new retail members in the coming months. The EOG now works with and represents 69 major outdoor brands and retailers, along with 10 national associations.
European Outdoor Summit
The Annual Assembly was presented with early details of plans for the 2015 European Outdoor Summit (EOS), to be held in Sheffield in the United Kingdom on 14 and 15 October. Now a firmly established event on the outdoor industry calendar, the third EOS will be organised and hosted by the Outdoor Industries Association (OIA). OIA chief executive Andrew Denton updated the meeting with an insight into plans for the summit – full details will continue to be posted on www.europeanoutdoorsummit.com and promoted by the EOG and its partners. Previous summits have seen a broad participation by senior industry executives, with the majority of EOG members joining the event.
Extension of contract with ISPO in China
The association has extended its contract with Messe Muenchen International to include ISPO Shanghai, in addition to ISPO Beijing’s status as a partner show.
EOG general secretary Mark Held explains: “The EOG’s main focus for events and trade shows remains in Europe, but in the global economy, strong and reliable partnerships in other markets are essential. ISPO has proven to be a great partner for the EOG in Asia and we are delighted that our members will be offered favourable conditions for the summer show in Shanghai. Aside from that, ISPO delivers a unique service, having representatives throughout Europe, and supporting our members in devising their plans to use ISPO Beijing and Shanghai to start or boost their business in Asia.”
The EOG has two contractual trade show partners: Messe Friedrichshafen hosts the European summer show OutDoor, which is dedicated to outdoor sports only; in the multi-sport segment, Messe Muenchen International is a partner for ISPO Munich in the European winter and ISPO Beijing and Shanghai, which hold respective winter and summer shows in Asia. The EOG currently has no plans to partner up with domestic / local / national shows in Europe or China and the decision to exhibit at any show remains solely that of each brand, in accordance with their own strategy.