The European Outdoor Group held its Annual Assembly ahead of ISPO MUNICH, attended by 65 representatives from the association’s members. During the meeting, the EOG board presented its priorities and plans for 2016, including the next phase of its consumer facing #itsgreatoutthere campaign and the adoption of a new Sustainability Charter.
Key outputs from the EOG Annual Assembly:
- Ongoing commitment to #itsgreatoutthere. Following a successful first phase of the consumer facing campaign to promote outdoor participation, the association outlined plans to continue the project during 2016. The focus this year will be on inspiring young people and outdoor companies will be encouraged to run their own #itsgreatoutthere events, using a template provided by the EOG (a pilot case study that was put together by association member Berghaus was presented to the meeting and is available as a video file for media on request).
- EOG Sustainability Charter. Members endorsed a draft Sustainability Charter, which had been developed following work by the association’s Sustainability Council, led by EOG CSR and sustainability manager Pamela Ravasio. A voluntary commitment and best practice guide, the charter outlines the EOG’s understanding of what good corporate citizenship and responsibility entails. It sets out three stages for outdoor companies to complete in order to adopt a truly sustainable approach to business.
- Following the decision in 2014 to include retailers as EOG members, the board proposed a further expansion to eligibility criteria to incorporate product ingredient brands. The assembly approved the recommendation. The membership committee will continue to assess whether or not applicants are willing to agree to the objectives of the EOG and work in cooperation with other members for the benefit of the whole sector. Once accepted by the committee, new members will join on an equal status and with the same conditions as existing EOG members.
- Four members of the EOG board were re-elected for another two year term - Jean-Marc Pambet (Salomon), Eddy Codega (C.A.M.P.), Martin Axelhed (Fjällräven), and Richard Leedham (Berghaus).
Members were updated with the latest insights from the association’s market research programme – see separate press release, ‘EOG reveals first indications of outdoor sector performance in 2015’ (available from email@example.com if you do not already have it).
Mark Held, general secretary of the EOG, comments: “The EOG Annual Assembly was very well attended, with strong representation from both brands and retailers, and from throughout Europe. It was an extremely constructive meeting, with some excellent discussions and informative presentations, by Guilherme Athea, director of government and public affairs at NIKE EMEA, and Amy Roberts, executive director of the Outdoor Industry Association.
“Our members once again gave the board and executive team a strong mandate to press ahead with some very important projects. Expanding the membership to include ingredient brands will not only make the EOG even more representative of the whole industry, but it will also give the association greater capacity and credibility as we seek to enhance our market research programme, roll out the EOG Sustainability Charter and build on the initial success of #itsgreatoutthere. All of this will in turn provide our sector with an even stronger collective voice when engaging with stakeholders in the wider business and political arenas.”