European Outdoor Group Annual Assembly update

The European Outdoor Group held its Annual Assembly ahead of ISPO MUNICH, attended by 65 representatives from the association’s members. During the meeting, the EOG board presented its priorities and plans for 2016, including the next phase of its consumer facing #itsgreatoutthere campaign and the adoption of a new Sustainability Charter.

Key outputs from the EOG Annual Assembly:

Members were updated with the latest insights from the association’s market research programme – see separate press release, ‘EOG reveals first indications of outdoor sector performance in 2015’ (available from if you do not already have it).

Mark Held, general secretary of the EOG, comments: “The EOG Annual Assembly was very well attended, with strong representation from both brands and retailers, and from throughout Europe.  It was an extremely constructive meeting, with some excellent discussions and informative presentations, by Guilherme Athea, director of government and public affairs at NIKE EMEA, and Amy Roberts, executive director of the Outdoor Industry Association. 

“Our members once again gave the board and executive team a strong mandate to press ahead with some very important projects.  Expanding the membership to include ingredient brands will not only make the EOG even more representative of the whole industry, but it will also give the association greater capacity and credibility as we seek to enhance our market research programme, roll out the EOG Sustainability Charter and build on the initial success of #itsgreatoutthere.  All of this will in turn provide our sector with an even stronger collective voice when engaging with stakeholders in the wider business and political arenas.”