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The European outdoor industry is preparing to meet in Friedrichshafen next week for the OutDoor trade show. On its 20th anniversary, the show is set to deliver a broader and deeper mix of attractions than ever, offering a huge number of choices to visitors. On the eve of the show, the European Outdoor Group is sharing details of how its team plans for OutDoor.
Mark Held, general secretary of the EOG, explains:“Staff from the European Outdoor Group (EOG) use the major trade events to meet and work with almost 70 association members and many other stakeholders, so coordination and preparation are key to our efforts. In Pauline Shepherd, we have recently added a new team member who brings with her a huge amount of market research experience and a fresh perspective. Our team compiled a list of tips for Pauline ahead of her first trip to OutDoor and we thought that those ideas might also help other visitors, especially those who are preparing for their first time at the show, or are only occasionally there.”
EOG team member strategies for making the most of OutDoor
David Udberg, EOG president:
“Collect free information. With the whole of the outdoor industry gathered together in one location, you have the perfect opportunity to gain an insight into key trends within the market. There will be plenty of free magazines and catalogues to collect, that you can review when you have time after the show, and of course, the size, design and content of the many stands will also give you a great feel for the direction that the industry is taking.”
Mark Held, general secretary:
“For a few days in July, Friedrichshafen becomes the outdoor industry capital of the world. OutDoor is an outstanding opportunity to network with industry friends and colleagues, and both existing and potential business partners. The chances to do that are numerous. Many of the restaurants and hotel bars in the town are transformed into outdoor sector meeting places throughout the show. And of course, it is all rounded off by the famous OutDoor Party on the Saturday night. Of the many launches, dinners or drinks events that I have attended, many have not only proved to be very enjoyable, but have also turned out to have been of great value from a business perspective.”
Mathias Basedow, marketing and communications manager at the EOG:
“Overcome national boundaries. On a daily basis, I deal with EOG members from throughout Europe, representing many different cultures and approaches to business. OutDoor is the perfect opportunity for visitors to break down geographical boundaries and meet people from other countries face to face. We can learn a lot from each other and the show offers you the chance to discover more about the way existing or potential business associates work and present themselves, and what the developing trends are in different parts of Europe and further afield.”
Vanessa Knowles, project manager for sustainability at the EOG:
“Prepare for future challenges. We all need to be ready to act, and not just react. OutDoor is the ideal show at which to get up to speed on the latest thinking around crucial topics, even when some such as sustainability issues are more long term focussed. The show offers the ideal chance to improve your understanding about what you need to do in your business around many important subjects, and while I organise sustainability events, I also visit other mini conferences when my schedule allows.”
Understanding the Sustainable Consumer, will take place in the Room London in the conference centre on the first floor near the east entrance, between 12:00 and 13:00 on ￼Friday 12 July. Pre-booking for the session is not required and the event is free to attend. Find out more about the full mini conference programme here.
The Sustainability Working Group Breakfast, covering a key area of interest for our sector - durable water repellenecy, will be held in the Berlin and Paris rooms in the conference centre, between 08:00 and 11:00 on Saturday 13 July. The event is free, but anyone wishing to attend must register their interest by emailing firstname.lastname@example.org.
Pauline Shepherd has joined the EOG to investigate the future of market research in the outdoor sector. Pauline has a BA degree, which was followed by a Masters degree in management studies, and she has both agency and client-side research management experience. She spent six years working for GfK on consumer goods research before joining the UK company Unum, where she worked for a further seven years. Pauline is also accredited by the Market Research Society.
The European Outdoor Group was founded in 2003 and now has 60 full members, along with close relationships with nine national associations. The EOG team will be present throughout OutDoor and will welcome the opportunity to meet colleagues from the industry. To arrange an appointment, please email email@example.com. To find out more about the EOG visit www.europeanoutdoorgroup.com.
For additional media information please contact Chris Lines on +44 (0)7971 868329, firstname.lastname@example.org or www.twitter.com/chrisjlines.