European Outdoor Group welcomes first retail members

The European Outdoor Group (EOG) has welcomed six new members, including the first retailers to join. Founded in 2003 by 19 of the world’s largest outdoor companies, the total number of full EOG members is now 66, plus 10 associate members.

Following the EOG’s decision this year to accept retailers as members, leading retailers and retail groups SportScheck, Transa Backpacking AG, Sport 2000 and STMI (Sports Trade Marketing International) have all joined the association.  In addition, the EOG has confirmed that the Czech specialist climbing hardwear brand Singing Rock has joined, along with the Czech sporting goods association AVOZ.  The addition of all of these organisations broadens the membership base of the EOG and makes it even more representative of the whole outdoor sector.  The EOG also anticipates welcoming additional new members in the coming weeks.

Rolf Schmid, president of the EOG, comments: “The EOG is more representative of the whole outdoor industry than it has ever been and the addition of the new members reinforces that point, strengthening our position through both the types of outdoor businesses involved and a geographical perspective.  The market is at a critical stage now that overall growth has slowed down and activity and buying behaviour are changing.  Challenging traditional patterns and creating fresh demand will be crucial for the future success of the sector and while every single business can play an individual role, some major tasks will need strong cooperation.  We look forward to working with the new members and the others who will follow, to build an even stronger and more sustainably successful outdoor industry in Europe.”

Stefan Herzog, CEO of SportScheck, adds: “Only by working together can all of the stakeholders in the outdoor market make a decisive move in engaging with end consumers and driving this most important category in the sports industry.  That's why we are very happy to see that the EOG has amended its charter to enable expanded cooperation, and for us there is no question that we will extend a hand to work closely together.  There are many different projects on which outdoor businesses can cooperate, which span national borders.  That makes it even more important for us to work towards a common agenda and to address these issues in our sector with real energy.”

The European Outdoor Group works with members and stakeholders on a range of projects in areas such as industry representation, market research, responsibility, increasing outdoor sports participation, and trade events.

Brands and retailers with an interest in joining the EOG can request the new membership brochure via email on, or call +44 (0) 1539 727255.