European Outdoor Summit, 4/5 October, Treviso, Italy - ‘early bird’ offer closes on 31 July

There is less than a week left to take advantage of the ‘early bird’ price for this year’s European Outdoor Summit. See below for details of the summit programme, including news of additional keynote speakers.

A place at the event includes an evening of refreshments and networking in the stunning Castello Di Roncade, an award-winning winery.

The 'early bird' discount deadline is 31 July - book your place here.


EOS 2017

Taking place on 4/5 October 2017 in Treviso, Italy, EOS 2017 will be hosted at the BHR Treviso Hotel, which is conveniently located just a few minutes from the old town and 25 minutes from Venice Marco Polo International airport.

The theme for 2017 will be IT ALL STARTS WITH THE CONSUMER, and the event will focus on three key pillars:


The updated agenda can be viewed on the summit website here.


Susan Viscon: Senior VP of Merchandising & Private Brands at Recreational Equipment Inc (REI)

Headquartered near Seattle, REI is a specialty outdoor retailer and the largest co-op in the United States, with a growing community of more than 16 million members. Susan oversees REI’s gear and apparel assortment of more than 1,000 leading and emerging brands and REI’s own award-winning co-op line, and last year she helped lead REI to record company revenues of $2.56 billion.

Ron Soonieus: Managing Partner at Camunico and Executive in Residence at INSEAD

Ron will discuss the meaning of ‘Long Term Value Creation’. With extensive experience in leadership gained through roles in executive management and on the boards of international public and privately-owned companies, Ron is a trusted advisor who supports senior leadership with a specific focus on balancing short term result and long term value.

Kate Bosomworth: Sports, health and fitness communications strategist

Kate has worked across the sports, health and fitness industry for 15 years, leading domestic and European communications strategies for a host of global sports FMCG brands and rights holders, including adidas, Lucozade, The North Face, UEFA and Unilever. Her presentation – ‘How to be a Game Changer in Participation’ – will focus on the stakeholder landscape around participation and how this has changed in the last few years.

Haysun Hahn: Founder of Fast Forward Trending

Haysun Hahn is an agent of change and her career is marked by her ability to understand the fast-changing trends in the business of design for over 30 years. Haysun is the founder of Fast Forward Trending, a global consulting firm based in New York. She is renowned for her ability to forecast design and colour trends, by interpreting influential social trends, socioeconomics, and the history of consumer products. Her work experience in the active sport, outdoor, technology, entertainment, and fashion sectors combines to reflect her ongoing interest in global lifestyles. Hasyun will present ‘How Fashion Hijacked Outdoor – what can we learn from the fashion industry?’.

Christoph Centmayer: Sustainability Manager at Bergans of Norway

Presenting the breakout session: Expedition 2020 – Strategic Decisions Based on a Verified Product Footprint. Christoph will explore environmental profit and loss. His presentation will look at the key factors involved in making the best sustainability progress in the shortest time and what that means for a brand, and specifically for a small brand with limited resources.

Karin Kreider: Executive Director of the ISEAL Alliance – the global backbone organisation for the sustainability standards movement

Presenting the breakout session: The Business Value and Benefits of Using Sustainability Standards. One of the world’s leading experts on ecolabels, sustainability standards and certification, Karin will outline a range of short term and long term benefits that materialise from the adoption of sustainability standards for businesses, along the supply chain.

Networking evening

This year’s EOS networking evening will take place at the stunning Castello Di Roncade, an award-winning winery set in historical gardens. Taking place on the evening of Wednesday 4 October, the event is the ideal opportunity for delegates to eat, drink, mingle and unwind after the first day of the summit.

Get connected with the Networking App

EOS is a rare opportunity to connect with business associates across the entire European region. Following its successful launch last year, the Networking App helps overcome the challenges of attending large events by improving networking opportunities, suggesting connections, providing information on exhibitors, speakers and attendees, all in the palm of your hand. All delegates will receive an invitation with a link to download the app before the summit.

Venue and accommodation

This year there is the option to book accommodation at the EOS venue, the BHR Treviso Hotel (Via Postumia Castellana, 2, 31055 Quinto di Treviso TV, Italy). Rooms at the venue are limited and need to be booked directly with the hotel.

Details are on the EOS website here – bed and breakfast individual rooms cost from €110, and bed and breakfast double rooms cost from €130. When prompted, enter this promo/company code: EOS. There is also a list of alternative hotels on the EOS website.