July newsletter 2014

Every year, preparations for OutDoor keep everybody very busy – both here at the EOG and throughout the industry.  This is a good sign of a strong sector, but how is ours really performing?  During the show next month, we will reveal market research figures which demonstrate that the outdoor industry is in a healthy state.  Mountaineering clubs are gaining new members, the conservation work of organisations such as the European Outdoor Conservation Association is building real momentum and most important of all, you can see more consumers outside.  Whether you are on a walk in the UK, climbing in Spain, trail running in France, mountain biking in Germany or ski touring in Switzerland, if the weather is good, you will see more people than ever outdoors. 

Of course, that does not mean that everything is easy for the trade.  Our industry continues to face major challenges, such as competition from other channels and countries, some quite saturated markets, weather dependency, tougher regulations and high consumer expectations.  However, it is important not to confuse challenges for individual brands or retailers into the belief that the outdoor sector is struggling.  Around the world, this industry is stronger than ever and I am sure that we will all demonstrate this again together during our global get together in Friedrichshafen next month.  I look forward to seeing you there.

Mark Held,

General Secretary,



OutDoor, 10th-13th July, Friedrichshafen

The conference programme at OutDoor offers inspirational and hands-on learning opportunities for all visitors without any extra charge. We believe that it presents a great opportunity to retailers and brands, and we work closely with our partners at the show to deliver a varied and stimulating itinerary each year. We host some events ourselves, which have proven to be very well attended, so secure your space via registration now:

The European Outdoor Market – An Overview, Thursday 10th July, 15:00 – 15:45, Room Berlin, First Floor, Foyer East

At this event, we will share some of the results of our in depth and extensive 2013 State of Trade market research.  The 2013 research is the most comprehensive that we have undertaken, with contributions from more brands and covering more sub-categories than ever before.


Durable Water Repellency – Care and the Customer’s Expectations, Friday 11th July, 14:00 – 14:30, Room Paris First Floor, Foyer East

Recent research shows that consumer needs are different from what the industry understands and that they have very little knowledge regarding aftercare.  This session will provide an insight into where the gaps in knowledge are, and provide an opportunity to discuss how the situation could be improved.


Sustainability Breakfast, Saturday 12th July, 08:00 – 09:30, Room Berlin/Paris, First Floor, Foyer East

Always popular, this event is an appetising way to start your day at OutDoor.  Among other topics, the event will cover the latest developments in the sector such as research on fibre polymers and the relevance that fibre choice has on ‘smelly’ clothes.  In addition, there will be a more detailed look at how the EU’s Product Environmental Footprinting pilots are working.


EOG Sustainability Work: Quo Vadis, Sunday 13th July, 10:00 – 11:30, Room Berlin First Floor, Foyer East

A get together for everyone interested in the EOG’s sustainability work. The EOG will present the new strategy framework and results of the latest developments. Ask questions, find out what is going on, how the work is being taken forward and, importantly, what we can do together for the future.


All of the events above are expected to be very popular, so we recommend that you register early here to secure your place.


The full show event schedule can be found at www.outdoor-show.com.


Sustainability update

Recently, the Zero Discharge of Hazardous Chemicals (ZDHC) Group reached a significant milestone by issuing a Manufacturing Restricted Substance List (MRSL), a first for the apparel and footwear industries.  Following two years of close collaboration between the ZDHC apparel and footwear brands, and experts from the ZDHC Technical Advisory Committee and apparel industry, the ZDHC Group developed and released a list of substances restricted from intentional use by the manufacturing supply chain.  The ZDHC MRSL establishes concentration limits for substances in chemical formulations used within manufacturing facilities that process textile materials and trim parts for apparel and footwear.  You can download the MRSL here


If you want more information about how the EOG is contributing to the work of the ZDHC Group, get in touch with our CSR and sustainability manager Pamela Ravasio on pamela.ravasio@europeanoutdoorgroup.com

European Outdoor Summit

The second European Outdoor Summit (EOS) will be held on Wednesday 15th and Thursday 16th October, in Tegernsee near Munich.  Last year’s inaugural summit was widely acclaimed as a great success, by everyone involved and by the media.  Around 300 senior figures from Europe’s outdoor industry gathered for the event and the 2014 summit is set to build on that success.  It will be hosted by our partners at Fachgruppe Outdoor (FGO) and promises an excellent line up of speakers, workshops, networking and social events.  To find out more about the 2014 EOS visit www.euroepanoutdoorsummit.com.  If you register for a place by 31st July, you can claim an ‘early bird’ discount, with a saving of EUR 100 per place at the summit.


New research about down usage in the outdoor industry

The EOG recently published the results of a new survey that we completed, to establish the type, quality and quantity of down used in the manufacture of outdoor products.  The project was strengthened with to valuable support that we received from the Outdoor Industry Association (OIA), which encouraged more north American companies to contribute to the research and help make it more accurate.  The research results reveal that down usage in the outdoor industry is at an all time high, with a projected market volume of between 1,410 and 1,630 tons of down annually. 

Despite this figure, that total amounts to less than 1% of the total global production of down (estimated to be at least 270,000 tons).  This suggests one reason why our industry’s leverage across the supply chain is limited and requires a combined effort.  We are confident that we are following the correct approach in trying to work together as a sector and promote best practices, while encouraging the wider down users and the supply chain to get further engaged.

You can find more details about the down research here.


EOCA Sustaining Membership Initiative

The European Outdoor Conservation Association (EOCA), which was founded by the EOG, has launched a major new initiative.  'Sustaining Membership' will see Eight to 10 EOCA members lead the way in conservation, by committing to fund the running of the association from 1st January 2015, for three years on behalf of the entire industry.  These Sustaining Members will contribute an additional EUR 10,000 a year for three years on top of their membership fees, so that 100% of membership fees given by all members can continue to be spent on conservation projects.  

Sustaining Members will sign a declaration during a press conference at OutDoor, to mark the launch of this initiative.  For more information, please contact Catherine or Tanya at EOCA on info@outdoorconservation.eu