Mark Held, general secretary of the EOG, explains:
“The EOG has a dedicated working group that is tasked with looking at how we can develop trade fair activities for the benefit of the whole industry. Dates are of course a tricky issue, but the group, which is composed of both brand and retail members, felt that by bringing them forward, we could more accurately reflect what’s happening in our sector. By starting the show on a Sunday, we would provide the perfect opportunity for independent retailers to join the show without having to sacrifice a day’s trading. This was then discussed and agreed by the membership of the EOG at the Annual Assembly in January.
“The most obvious question I have been asked so far, is whether this will simply move order dates forward? The answer to that is a simple ‘no’ and we expect that order dates will remain as they are now.
“We fully understand that some parts of our community will have to adjust to fit in with the new dates and we ask that they work with us as we prepare for this change, as a vibrant and healthy OutDoor show is in the best interests of all of us.”
Klaus Wellmann, CEO of Messe Friedrichshafen, comments:
“We work very closely with our partner, the EOG, and aim to act in the best interests of the entire industry. We are pleased to be able to confirm this important event earlier in our calendar in line with industry wishes.”
Stefan Reisinger, Head of OutDoor, comments:
“I’m delighted to have set the dates for 2017 and 2018. It’s in everybody’s interest to be able to forward plan securely. This will help us to ensure that the OutDoor remains the highpoint of the season for all industry players.”
Messe Friedrichshafen, which hosts and organises the show, will be working to ensure that the transition to the new dates is as smooth as possible, and will keep all stakeholders in the outdoor industry informed about the new timelines. In line with the policy of publishing OutDoor dates in such a way that businesses have plenty of time to plan their activities, it has also been confirmed that the 2018 show will take place from 17 to 20 June.