Meanwhile, after an incredibly varied and stimulating 2013 for the European Outdoor Group, my team and I are now working hard to deliver some key projects in the first few months of 2014. Our ongoing market research programme continues to provide better, and extremely valuable, data about the trade. The increased resource we have invested in the project is clearly paying dividends and we will build on that work next year, along with our proactive and extensive approach to other major issues facing our industry.
The first major event of 2014 will be ISPO MUNICH, where the EOG will have a full schedule of activities designed to promote and support the outdoor sector. We have also teamed up with ISPO to attract more specialist retailers to the show. You can read more about that initiative below.
And we are already making good progress in our planning for the 2014 European Outdoor Summit. This newsletter includes a report on the successful inaugural event, which was held in Stockholm recently, in partnership with the Scandinavian Outdoor Group.
For now, I hope that the weather during the next few weeks proves to be helpful as you close the year and I look forward to working with you in 2014.
EOG Secretary General
ISPO MUNICH Retailer Initiative
Recently, we announced details of an exciting new initiative that we have launched in partnership with ISPO. Together, our aim is to attract up to 70 new outdoor retailers to ISPO MUNICH 2014, by offering them VIP access to the show free of charge, while subsidising their accommodation.
As well as publicising this initiative through trade media channels, we have also asked our members to nominate potential retailers who they believe should be invited to the show through this scheme. To qualify, retailers must have been trading successfully for more than a year and have a turnover of which at least 40% is generated from outdoor sales. They must have not visited ISPO MUNICH at all in the past, or for at least three years.
There is still time for brands to nominate retailers or for the retailers to apply directly. Applications are open until 30 November. To find out more about the scheme, click here.
European Outdoor Summit
The first European Outdoor Summit (EOS) proved to be a big success. Working with our partner, the Scandinavian Outdoor Group, we were able to present a stimulating combination of excellent speakers, interactive workshops and excellent networking moments, all to a sell-out audience of 300 delegates. Throughout the summit, there was a constructive and collaborative atmosphere and elements such as the social events and opportunity to visit some outdoor retailers in Stockholm proved to be very popular. The feedback surveys that we have so far received have been overwhelmingly positive about the whole event.
You can read more about the 2013 European Outdoor Summit here. Once you have done that, we are sure that you will want to save the date in your diary for the 2014 summit, which will be organised in partnership with Fachgruppe Outdoor (FGO) – part of the German Bundesverband der Deutschen Sportartikel-Industrie (BSI) - and will be held at Lake Tegernsee near Munich, on 15 and 16 October 2014.
Once again, we have teamed up with ISPO to organise a market introduction trip to ISPO BEIJING, which will be held from 19 to 22 February 2014. The show is very much driven by outdoor companies (80%) and is becoming an increasingly important event for businesses from all over the world. The trip will offer an invaluable to insight into the Chinese and wider Asian markets. To find out more click here.
Look out for the next EOG newsletter in the next few weeks, which will include news of our latest market research findings, more details about our plans for ISPO MUNICH and ISPO BEIJING.