The European outdoor market has enjoyed substantial growth for many years and, in many areas, this has been regarded as an ongoing norm despite wider economic concerns. With conservative calculations from the wholesale data supplied to the European Outdoor Group (EOG) indicating that the annual industry turnover at retail still exceeds €10billion, despite changeable weather and the variable fortunes of economies, it is apparent that the outdoor market will continue to make an important contribution to the European economy.

Funded by the EOG, the ‘State of the Trade Report 2011’ builds on the innovative, authoritative first report, published in 2010 covering the period 2008-2010, and highlights trends developing in the European outdoor market. The value of the ground-breaking project in delivering a unique consideration of European market developments and the participation in the current report of over 100 brands have made the data collated and analysed even more reliable. It is important to stress that participation is open to all relevant brands and is not restricted in any way only to EOG members.

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