According to our latest figures, the outdoor sector is still performing well and remains a strong category within the wider sports market in Europe. However, it is true that there has been a slow down in growth and as the main industry body, our aim is to further strengthen our segment and provide useful insights and tools for the sector. In this newsletter, we would like to share some of the main initiatives that we currently have in place to foster development, namely:
- The European Outdoor Summit – a key event for exchange at the top management level (away from OutDoor and ISPO, where we are all unfortunately often too busy with daily business to focus in long term strategic ideas).
- The Outdoor Sales Barometer – a sales tracker that allows companies to compare their own situation with overall retail developments. This is free for retailers to join.
- ISPO SHANGHAI – the new gateway to the Chinese market in the summer.
- New sustainability assets.
- Promotion of outdoor participation.
You can find more details about all of these projects below. To support our activities and have your say in how they develop, please consider EOG membership. To find out more about this, please contact our marketing and communications manager, Mathias Basedow, on email@example.com or +44 (0)7585951741.
European Outdoor Group.
European Outdoor Summit
Everyone who is actively involved in the outdoor industry has an interest in the future prospects of the sector and we can all benefit from an event at which the latest intelligence is shared, both from within our market and from outside. For those reasons, with the help of ISPO, Gore and Berghaus, the EOG and the Outdoor Industries Association (OIA) will present the 2015 European Outdoor Summit in Sheffield, UK, from 13-15th October.
During the 2015 summit, delegates will hear the thoughts of Lord Sebastian Coe, the man who led the team that secured the 2012 Olympic and Paralympic Games for London, along with those of Andy Rubin, chairman of global multi-brand player the Pentland Group.
This year’s event is being organised by our partner the OIA and will once again present an exciting mix of inspirational and educational speakers, workshops, activities and networking opportunities. The event will also give visitors from throughout Europe a chance to learn more about the British market.
Since its launch in 2013, the European Outdoor Summit has established itself as one of the key events on the industry calendar, each year attracting hundreds of senior executives from throughout Europe and beyond. Online registration for the event is now open. For more information and to register to join most of Europe’s top brands and retailers at the event, click here.
Outdoor Sales Barometer
Late last year, we launched a new pilot sales barometer survey to establish how the outdoor market was performing. Using background data from our own State of Trade research, along with public information, a short survey completed by some key major retailers and our own annual survey of members, we were able to build an initial overall picture of the outdoor market in 2014, which revealed growth of 1% to 3%. It is important to highlight that more businesses reported a flat or declining year than in the recent past and that the study did not include small/independent retailers, so it does not claim full accuracy. Nevertheless, this new research revealed that the outdoor sector has continued to perform well overall, despite challenging trading conditions.
Following this successful first pilot, our intention is to run this sales barometer on a quarterly basis and we are now starting to collect data for the first quarter of 2015. However, this project will only succeed in the long term if we achieve a certain level of participation, particularly from the retail sector. We encourage all outdoor retailers (including brands with retail channels) to get involved. To find out more and get involved, download the information sheet here, email firstname.lastname@example.org or call Pauline Shepherd on +44 (0) 7798 668999.
This year sees the first staging of ISPO SHANGHAI, which will run from 2nd – 4th July in the SNIEC exhibition centre in Pudong, Shanghai. The event is the latest trade show to emerge in Asia and will have a strong outdoor section. Messe München and ISPO are the EOG’s exhibition partners in China and the EOG is supporting the new show, which will showcase the latest developments in six key areas - Outdoor, Watersports, Health & Fitness, Running, Sportstyle, and Action Sports – as well as putting a focus on Fabrics & Fibres. The show will be an opportunity for exhibitors and customers to connect in the growing Asian outdoor market, and for all visitors to experience a new summer trade event for the industry.
You can find out more about exhibiting or visiting ISPO SHANGHAI here. In addition, Messe München and ISPO are running a special market introduction programme to coincide with the show. You can download details of that here.
Online Sustainability Assets
Late last year, we re-launched our website, including an improved section devoted to responsibility, with a major focus on the environment and sustainability. Within that section, you can find an extensive range of assets, including information sheets and guides, valuable online tools such as SIGNS (Sustainability - International Guide for Norms and Standards) and other resources that your business can use to inform its own approach to sustainability, or which you can share with consumers.
We will continue to update this section with the latest tools, information and advice. Recent additions include links to Swedish water guidelines, and a simple guide for consumers about viable alternatives to throwing away old and worn out gear. It is called ‘Give Your Clothes A 2nd Life’ and is available in a variety of languages. In the near future, we will be adding even more material to the public resources section of the website and also look out for news on the site of a series of sustainability themed webinars.
You can visit the responsibility section of our website here and access the public resources here.
Promotion of Physical Activity
One area that the EOG is putting greater focus on is the issue of encouraging more people to engage in physical activity outdoors. Our new Vice President, John Jansen, is leading a project to explore how the outdoor industry can better engage with consumers across Europe. We have assembled together a team of experts and with direct support from the EOG, they are developing some recommendations.
We are currently looking for materials that:
- Show best practice in encouraging people to get outdoors
- Link the outdoors to a digital and urban driven generation.
Please get in touch via Mathias if you have any information or ideas to share – otherwise look out for our next newsletter, where we will outline more about how we will try to get more people active outdoors.
EOG Job Vacancy
Due to the successful development of the EOG's annual conference (the European Outdoor Summit) and extended integration with our partners’ programmes such as trade shows, we are now recruiting a dedicated Event Manager. The successful individual will be responsible for organising and running B2B conferences, assemblies, industry gatherings, meetings and other events in the outdoor industry. You can download the full details of the role here. The closing date for applications is Thursday 30th April.