Outdoor News - September 2016

It has been a while since the last issue of Outdoor News, but that’s not because there hasn’t been anything to talk about - far from it! In fact, the EOG has been busier than ever in recent months, working hard on a wide range of important projects.

Introduction from EOG General Secretary Mark Held

The association continues to grow and, with the addition of more retail and technology brand members, is more representative than ever of the whole outdoor sector. The EOG's diverse membership from across Europe allows us to confidently push the interests of the industry to politicians, and also promote the benefits of outdoor participation to the general public. It also enables us to undertake the most comprehensive and robust market research programme about the sector, including the ongoing State of Trade project. Meanwhile, our work in the areas of CSR and sustainability is more extensive than ever, and we are involved in major events, including our own European Outdoor Summit, which is just around the corner.

The success of the EOG has been built on the understanding among all of its members that together we can build sustainable success for our industry through cooperation. We work on all of our projects with that approach and it is on that basis that the association continues to grow. If your company is not already a member and would like to be part of the EOG, please get in touch.

European Outdoor Summit 2016

There is less than a month to go until the 2016 European Outdoor Summit (#EOS2016) in Barcelona, but there’s still time to book a place at this major industry event, which will be held on 29th and 30th September in Barcelona. Since the European Outdoor Group launched it in 2013, the summit has grown into one of the most anticipated events on the calendar, with over 300 senior delegates from across Europe and further afield gathering together to consider the big issues facing the outdoor sector.

The summit offers high profile keynote speakers, interactive workshops, networking opportunities and outdoor activities.  Feedback from delegates has been consistently positive and the event has gone from strength to strength each year.  #EOS2016 is being organised in partnership with the Spanish sports industry association Afydad, and this year's three major sponsors are Gore-Tex, ISPO and Black Yak.

The central theme of #EOS2016 is the pace of change that is altering the industry. The event will focus on three areas:

Networking app partnership with Myagi
An exciting addition to #EOS2016 is the introduction of a new networking app. The summit has teamed up with Myagi, the innovative online learning network for retail sales associates, in order to develop and launch the app. With 300 senior executives attending #EOS2016, even the most organised person will find it a challenge to find a way to meet all of the right people or listen to the most relevant speakers over the two days. Yet we all know about the importance of making sure that time at events such as EOS delivers results, and effective networking is an important element of achieving that. 

The dedicated EOS app is compatible with iOS and Android platforms and will offer delegates:

Full details of the app and how to download it will be publicised on the EOG and EOS and social media channels in the near future.

You can download a PDF with more details about the key note speakers here.

There is still time to book a place at the European Outdoor Summit, here.

To find out more about the European Outdoor Summit and other events that we organise or support, please contact EOG Event Manager Penny Taylor on penny.taylor@europeanoutdoorgroup.com.


#ItsGreatOutThere and #BeActive

The European Week of Sport (EWoS) is almost here and once again, the outdoor sector is ready to play a big role in the initiative, which will start on 10th September.  The EOG is a core partner of the European Commission in EWoS and like last year, will be promoting the huge contribution that the outdoors can make in getting more people to be more active.

After the initial success of our #ItsGreatOutThere campaign last year, we are continuing the project in 2016. Outdoor companies throughout Europe are running their own #ItsGreatOutThere events in the lead up to EWoS, taking people outside and giving them positive experiences of outdoor activities.  Look out for content on social media with the campaign hashtags - #ItsGreatOutThere and #BeActive.

We are also running a big online raffle, which is now live on www.itsgreatoutthere.com

Any company or individual with a love of the outdoors can get involved in #ItsGreatOutThere. You can download a simple ‘What You Can Do’ guide by clicking on the image below:


If you want to find out more about our work to promote outdoor participation, please contact EOG Head of Marketing and Business Development Arne Strate on arne.strate@europeanoutdoorgroup.com.


European Outdoor Conservation Association (EOCA)

It has been a very successful couple of months for EOCA, the association that the EOG helped to found a decade ago.  During OutDoor in July, EOCA welcomed three new members, raised a lot of money in its annual fundraiser and launched an ambitious new project.

prAna, Czech distributor WarmPeace and adventure product company Eagles Nest Outfitters Inc (ENO) all joined the organisation during OutDoor or immediately afterwards, showing their commitment to looking after the wild places that their customers love to visit. 

Ahead of OutDoor, members of EOCA generously donated many products for the Annual Conservation Fundraiser to increase funds for new projects. In total, €28,500 was raised during the four days of the show and many EOCA members also helped raise more money via sales and events on their own stands.  Also during the show, EOCA launched ambitious plans to plant two million trees. The initiative acknowledges the fact that the association has raised €2 million in the first decade of its work, 100% of which has gone into its conservation projects worldwide.

Following the launch, EOCA is now collating applications from around the world to help achieve this exciting target – to leave a legacy from the European outdoor industry to protect and restore wild spaces and inspire outdoor enthusiasts well into the next century. You can find out more about the project here.


Retail Developments

During the last two years, the EOG has added several major retailers to its membership and now the association has improved its focus on the retail sector by teaming up with two experts in the field, Andy Airey and Anny Cardinahl.

Andy Airey is very well known in the industry. He recently stepped down from his position as head buyer at George Fisher Ltd, the famous UK retailer. Andy has been an influential figure in the sector for many years and has a deep understanding of the challenges for both independent and multiple outdoor retailers. Anny Cardinahl also brings a wealth of experience with her to the EOG, having spent over 20 years with one of the world’s leading outdoor retailers, Globetrotter. Based in Germany, Anny has great knowledge of European retail and provides high level strategic advice to businesses in our industry.

Andy comments: “Modern retail is in a dramatic state of flux, change is the name of the game. It’s vitally important that retailers in the outdoor trade can adapt in order to maximise their potential in these challenging times. I am looking forward to working with the EOG team to develop a set of relevant services for retail members that will give mutually beneficial support where required, better insights into future developments and inspiration to drive the market and individual businesses forward.”

Anny adds: “It’s a pleasure for me to cooperate with the EOG and to support its retail work at a time when the outdoor industry must convert newcomers and understand and address a new interpretation of ‘outdoor’ from the consumer side.  I am looking forward to using ‘zeitgeist’, strengths and opportunities as GPS-like waypoints to offer support from a bird’s eye view, in addressing both needs and challenges.”


Market Research

Market research is one of the EOG’s core areas of activity. Our ground-breaking State of Trade project delivers extremely valuable market data about the outdoor industry every year and we have added other key elements to our research work during the last two years. The Retail Sales Barometer tracks sell through of outdoor products, through a confidential survey, which is open to retailers and brands with own shops selling in Europe. As well as all of that, each year we run several one-off 'ad hoc' projects to provide members with additional consumer and market information. 

You can find the latest publicly available market research material on the website here.

If you want to know more about our work in this area, please contact EOG Head of Market Research Pauline Shepherd on pauline.shepherd@europeanoutdoorgroup.com.


CSR and Sustainability

The EOG works in support of the outdoor sector in the areas of CSR and sustainability. For many years, our industry has been proactive in its attitude to such issues and that is reflected in the approach of the EOG. Projects such as the voluntary EOG Sustainability Charter showcase that position well. We provide up to date insights on the issues that affect our sector and share public resources that are relevant to outdoor businesses.

The association has increased the resource that it has dedicated to this area in recent years and continuing that theme, we are delighted to announce the appointment of Katy Stevens as Sustainability Project Manager. Katy is a chemicals expert and will focus on helping us to build our knowledge capacity in this area so that we can provide even better insights and information to our membership, with regard to chemical management in business and the use of chemicals in products.

You can find the latest information about our work in CSR and sustainability and a wide range of public resources on the website here.

If you want to get in touch about CSR and sustainability, please contact EOG Head of CSR and Sustainability Pamela Ravasio on pamela.ravasio@europeanoutdoorgroup.com.


EOG on social media

The EOG now has an active presence on two social major media platforms – LinkedIn and Twitter. 

You can find us on LinkedIn here and for updates on Twitter, follow @EOG_News.