Publication of DWR research - consumer and brand perceptions

The EOG has recently supported a study into durable water repellent finishes (DWRs) undertaken by De Montfort University (School of Fashion and Textiles) in Leicester, UK.

The project involved several partners and focused on consumer and brand perceptions and attitudes towards DWRs in relation to product features, usability and aftercare.  The survey was conducted in Germany, the UK, France, Sweden, Denmark and the USA and offers some useful insights.

The final report from the study has been completed.  It is a public document and is available to download here.  The infographic below provides a summary of the results and can be downloaded here.  You can access our full library of public resources in the Responsibility section of the website here.