Rolf Schmid this year’s dinner speaker, has like the two previous speakers Heiner Oberrauch and Paul Petzl, devoted a large part of his career to the outdoor industry. During his time at the helm of Mammut he has guided the business to being one of the most respected brands in its peer group. Rolf will present a very personal view of the industry, which has played such an important part in his life.


Born in 1959 in Germany, Rolf spent his early life living in Denmark, Buenos Aires in Argentina and then Rome. On the way he picked up a number of languages including Spanish, German, Danish, Italian, French and English, before settling in Switzerland where he studied Business Administration at the HSG University in St Gallen.Before arriving at Mammut Rolf’s career covered a number of different business sectors including the Pharmaceutical, Swiss Watches and Tourism industries. His first position was as an Assistant to the Director at Ciba-Geigy Pharma Switzerland, where he was responsible for business development and marketing, including projects such as the implementation of customer service programmes targeted at physicians and pharmacists. In 1987 Rolf moved to Tissot SA the watch brand, first as regional marketing and sales manager and then becoming managing director for Tissot Spain in Madrid. In 1989 he became a vice director at CFC Management Consulting AG, responsible primarily for tourism mandates and in 1991 he was appointed CEO and joined the board of Directors of Corona holidays AG.In 1996 Rolf took over the responsibility for Arova-Mammut AG’s sports Business Unit and changed the product-orientated organization to a marketing driven company. The following four years were given over to acquisitions, as he integrated Ajungilak, Toko and Raichle into Mammut’s organization. Mr. Schmid took over as Chief Executive Officer of Mammut Sports Group AG in 2000. While working at Mammut he has also held the positions of Chairman of the German Fachgruppe Outdoor im BSI from 1999- 2003, Board Member and Director of committee of the SPAF (Swiss association of sporting goods suppliers) from 2000 – 2008 and from 2003 to 2011 Rolf was the chairman of EOG, where he is still a board member. Rolf is a Swiss national and married with two children and was the OutDoor Celebrity of the Year in 2008 and is Outdoor.markt 2012’s Outdoor Personality.The Forum ISPO dinner is on the middle evening and right next to the Lac d’Annecy. Book now for early bird price discount and too secure your seat at the ISPO forum dinner.


Looking forward to seeing you in Annecy on October 16th/17th.
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