A new study by Krauthammer has looked at the employees experience of their organisations CSR practices, comments from the employees state that “Organisations should practice the belief that the economy and the ecology are one thing.” And yet, of those surveyed, only 26% of companies seem to agree. The study reports that in general around 50% of organisations are operational or even exemplary when it comes to CSR practices related to the triple perspectives of Planet, Profit and People, employees claim. The other half display a reactive or inactive CSR policy. Or alternatively, they are failing to inform their own people about what they are doing.

The study, the result of a survey, conducted in collaboration with experts from the Rotterdam School of Management, the University of Amsterdam and the Erasmus University of Rotterdam, examines the employees’ point of view on their organisations’ CSR practices – what do employees expect and how well are those expectations met?

“This survey is a resounding call to those with the power, the skill and resources to be pro-active – or at the very least consciously active when it comes to CSR. And, given the turbulence in the economic and ecological climate, failing to identify and grasp ”low hanging fruit” such as resources efficiency, is simply incomprehensible!” comments Ronald Meijers, Co-chairman of the Board of Krauthammer. “I see an overall demand for reliability and consistency in the CSR arena. Quite simply the message to organisations is – do what you say and say what you do!” he concludes.

Examining 16 specific areas of CSR practice, the survey shows that there are gaps between what employees seek and their actual experience. Far from being passive observers, employees are already taking an active role in PSR (Personal Societal Responsibility).

A copy of the study is available for download here