Zug, Switzerland – June 2008 The European Outdoor Group (EOG) launches new visual image and website.

With a cleaner fresher look, the new logo replaces the existing one immediately and provides the European Outdoor Group with a modern, stronger visual representation. To retain continuity and some recognition within the industry the blue of the old logo was retained.

The selected logo was influenced by the European Outdoor Group’s single community approach to the industry.

Originally founded in 2003 by nineteen of the world’s largest outdoor companies the European Outdoor Group currently has 46 members, including some of the largest outdoor brands in the world. The combined strength of the member brands, and a close cooperation with national outdoor associations, provides an extremely powerful force to represent the European outdoor industry in a constructive and positive manner.

Website
The new website will allow the European Outdoor Group to interact with its members easily and effectively, providing a single point of contact for everyone working within the outdoor sector.

For non-members the new website offers an information point and the opportunity to sign up to receive the EOG’s newsletter, Outdoor News.

Outdoor News is currently printed twice a year but the new website will allow for additional communications throughout the year.

Notes to Editors:
The European Outdoor Group is an association set up to represent the common interests of the European outdoor industry.