Market research is one of the EOG’s core areas of activity.

Since its formation, the EOG has been committed to delivering an ongoing market research programme for the outdoor sector, providing timely data and analysis.

The objective is to deliver market intelligence and insight:

This is achieved by:

Our ground-breaking State of Trade project delivers extremely valuable market data about the outdoor industry every year across Europe focusing on outdoor products. This was the first main research project undertaken by the EOG, in response to a lack of data across Europe about the sector. Since then a number of additional projects have been implemented and the market research programme is headed up by Pauline Shepherd.  

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