State of Trade

The European Outdoor Group’s (EOG) ground-breaking State of Trade report delivers hard facts about the European outdoor industry. Based on wholesale sell-in figures for outdoor products, the report provides users with the size, scope and direction of these markets, by season, country, category and sub-category.

The main product categories in the report include Apparel, Footwear, Backpacks, Sleeping Bags, Tents, Climbing and Outdoor Accessories and these seven product categories are split into a further 48 sub-categories. This has been made possible with the introduction of a secure online platform - 

The report is based on to two data sources:

Primary information – wholesale sell-in figures submitted by each participating company on a 100% confidentiality basis.

Secondary information - brand gap analysis. The purpose of the gap analysis is to provide market estimates for the brands that do not participate in the report. The gap analysis draws on industry expertise and publicly available data and research. The combined total of the primary and secondary information is used to compile an overall market size for the outdoor industry based on the EOG market definition of outdoor products.

Project details:

Share the success

It’s not too late to join the project going forward and benefit by contributing on a confidential basis. EOG membership is not a condition of participation and relevant non-members can take part.  Brands who sign up to supply data will need to agree to terms and conditions and ideally sign up for a minimum of three years. 

To join the programme please get in touch with us at

We are also available at trade shows and other events to discuss the market research project. If you would like to meet in person please contact

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