To add to our research services, the European Outdoor Group has launched an industry sales barometer. This is a confidential survey, which is open to retailers and brands with own shops selling in Europe.
The purpose of the ‘barometer’ is to get a measure of how sales are performing at retail in the outdoor sector. It will report on a range of key areas, allowing participants to benchmark their own business performance against the wider sector.
Areas covered in the survey include:
The first pilot took part in January 2015 with key retailers, retail groups and brands with their own shops taking part. This reported sales development for the full year of 2014 and the month of December 2014, comparing like for like sales with 2013.
The survey runs each quarter comparing sales to the same period for the previous year.
Click here to download the infographic (shown below) showing high level results from the 2016 - Q1 survey.
You can view previous results here.
As more companies participate, this will allow us to expand the market analysis.
This is a much-needed study for the industry and we are looking for more participants to join up. As the project is still in a development phase it is currently free of charge.
If you would like to get involved, contact firstname.lastname@example.org or call Pauline Shepherd on +44 (0)1539 727255.