The EOG is pleased to host a webinar with guest Matthias Polig, CEO of Vertical Life. Vertical Life has offered a complimentary webinar to EOG members, to share key findings from its climbing market and segmentation study.

We will present the findings at 15.00 CET  (14.00 GMT) Tuesday 24 November.

The presentation will include key findings focusing on the six topics of the survey.

• Sociodemography

• Climbing Interests

• Travel behaviour

• Media use

• Values and ethics

• Purchasing behaviour and brand preferences

A short summary of the study is available here:

https://www.ispo.com/en/trends/study-vertical-life-what-makes-climbing-and-bouldering-fans-tick

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If you would like to attend please contact pauline.shepherd@europeanoutdoorgroup.com

Image Credits: Vertical Life