Launch of the #itsgreatoutthere Outdoor Activity Days

Wednesday 24th February, 12:00-12:45 CET, via Zoom

Since its launch in 2017, the It’s Great Out There Coalition has grown into a major pan-European movement, inspiring citizens to get active in the outdoors. Through the #itsgreatouthere campaign, the coalition has both promoted outdoor participation to the public and worked with European institutions to influence policy that encourages active lifestyles. In addition, #itsgreatoutthere has directly helped get more of the public into nature for the first time, with thousands of young people across Europe benefiting from grants that have supported grass roots projects.

Join It's Great Out There Coalition Policy Officer Margo de Lange and the team for the launch of the #itsgreatoutthere Outdoor Activity Days, the next phase of this vital initiative. This new concept will allow more companies, other organisations and individuals to get actively involved in the campaign. Crucially, it will deliver clear and measurable results that highlight the impact of every contribution, all firmly aligned with the latest World Health Organization's latest guidelines for physical activity.

The official launch of the #itsgreatoutthere Outdoor Activity Days will take place via Zoom on Wednesday 24th February. The event will also include details of how to apply in the next round of #itsgreatoutthere grants. 

Speakers during the session will include:

- Jan Van Leeuwen, VP/GM The North Face EMEA and It's Great Out There President

- Andrew Denton, CEO Outdoor Industries Association and It's Great Out There Secretary General

- Margo de Lange, It's Great Out There Policy Officer

- Representatives from two projects that have benefited from #itsgreatoutthere grants - the Youth Adventure Trust and En Passant Par la Montagne.

Please register in advance HERE if you would like to attend or if you want to receive the event recording and materials following the event.

After registering, you will receive a confirmation email containing information about joining the meeting.‍

The launch is open to anyone who is interested in our aims, so please encourage colleagues, friends and other relevant contacts in your network to attend. Please join us for the public launch of the next stage of this hugely important project to get Europe active outdoors, safely and responsibly.