European Outdoor Group Programme at ISPO Munich Online 2021

While it is unfortunate that we are unable to meet up in person at ISPO, we will be offering a programme of insightful presentations during the first week of February, taking place during ISPO Munich Online. The schedule below includes all the European Outdoor Group sessions within the main programme.

Exclusive sessions for EOG members, along with meetings for work groups and committees, should have been emailed to relevant contacts, or can be found in the members' area here.

please note that all times are listed as Central European Time.

Tuesday 2nd February 2021: 15:45 - 16:15  (30  Minutes)
Digitalization & Sportstech Conference Europe      

The Role of Wearables in Fitness  Ecosystems: An Opportunity for Outdoor and Sports Brands 

Stephen Mears  FutureSource  

FutureSource will present market  date from their study of the wearables market. It will focus on major  trends affecting the digital health and fitness market, with a key focus on  the wearables market, take-up of wearable devices and what the future holds  for sports tracking. 

Wednesday 3rd February 2021: 12:00-13:00  (60 Minutes ) 
Health & Fitness

Performance of  the cycling market during 2020, growth and future developments  

Marc Anderman   Sport Marketing Surveys (SMS) 

While the core  outdoor market is key for The European Outdoor Group ( EOG), it is also  important for us to understand the dynamics in other wider outdoor  activities and the EOG are pleased to welcome SMS to present market data and  trends from their retail audit of the cycle market. The switch to two wheels  was a key trend during the lockdown and SMS will share insights about the  retail sales of Bikes including E-bikes, as well as  Parts, Accessories and Clothing and  Servicing, and a overview of what we might expect in 2021. 

Masterclass, 100pax

Wednesday 3rd February 2021: 13:00-14:00  (60 Minutes) 
Health & Fitness

Participation Research: Engaging at a deeper level

Margo de Lange, It's Great Out There. Pauline Shepherd, European Outdoor Group. Pippa Goodman, Foresight Factory. Guest to be confirmed

During this interactive session we will take you on a deep dive into  the results of the outdoor activity participation study performed by  Foresight Factory and commissioned by the European Outdoor Group and The It’s Great Out There Coalition. The study is the largest of its kind ever  performed for outdoor activity in Europe and provides great insights into  outdoor customer behaviour and participation in outdoor activity as well as  revealing important pathways for fostering engagement on a deeper level.  During the session, we will present the results and work together with  participants to explore how those pathways can help brands and retailers to  create brand awareness while getting Europe Active outdoors.

Interactive Workshop, 25pax

Thursday 4th February 2021: 13:00-14:00 (60 Minutes)

Market Data - Measuring the European outdoor market with brand  shipment data (Sell in/ Wholesale) and retail sell thru ( point of sale) figures.

Pauline Shepherd European Outdoor GroupThe European Outdoor Group will provide an market overview of the size  of the outdoor sector using data from The State of Trade Report (Sell In) and  the Outdoor Retail Benchmark Report. We will also show case our newly  launched data collection and reporting portals for both reports and talk  about some of our plans for 2021.

Masterclass, 120 pax: 

Friday 5th February 2021: 10:10-10:30.   (20 Minutes)
Friday for Good

Impulse Speech of the Day - OutDoor by ISPO 2021

Tobias Gruber, Head of Consumer Goods, Messe München GmbH. Mark Held, President, European Outdoor Group.
Main Conference Programme

Friday 5th February 2021: 12:00-12:30.   (30 Minutes)
Friday for Good

Introduction to Social Sustainability – by Fair Wear

Peter Jahns (Brand Liaison, Fair Wear Foundation), Femke Blickman (Communication Specialist, Fair Wear Foundation)

Social aspects are an often overlooked aspect of sustainability due to the complexity and difficulty in creating social impact. This session will provide an introduction to Fair Wear Foundation and present their 8 Code of Labour Practices as well as discuss how change can be created through purchasing practices and how brands can ‘go beyond auditing’ with a monitor, verification and remediation approach.

Masterclass, 120 pax:

Friday 5th February 2021: 12:30-13:00.   (30 Minutes)
Friday for Good

Circular Cooperation - Interview on Environment  Biodiversity

Liesl Truscott, Director of European & Materials Strategy, Textile Exchange. Tanya Bascombe and Catherine Savidge, General Managers, European Outdoor Conservation Association.
Moderated by: Katy Stevens, Head of CSR, European Outdoor Group. 

Biodiversity is becoming an integral part of the sustainability dialogue as more individuals recognize the damage that is being done as a result of raw material agriculture and extraction. This presentation will introduce the new Biodiversity Benchmark, an initiative by Textile Exchange that will enable companies to understand their impacts and dependencies on nature in their materials sourcing strategies. This will be complimented by EOCA who will present their new biodiversity strategy and show how was can address restoration of biodiversity.

Friday 5th February 2021: 13:00-14:00.   (60 Minutes)
Friday for Good

Creating Social Impact

Peter Jahns, Brand Liaison, Fair Wear Foundation. Femke Blickman, Communication Specialist, Fair Wear Foundation. With input from Fair Wear Foundation Member Brands.

Creating and measuring social impact to address problems in the supply chain is difficult to achieve for multiple reasons. This presentation will introduce the topic of creating social impact, reflect on what remediation efforts can be put in place to address the effects of the Covid-19 pandemic and will reflect on consumer outreach.

Masterclass, 120 pax:

Friday 5th February 2021: 14:00-15:05.   (25 Minutes)
Friday for Good

Why should physical activity be part of the sustainability agenda?

Margo de Lange, It's Great Out There. European Outdoor Conservation Association. Guest to be confirmed.
with European Championships, Kilian Jornet, Fenix Group

Throughout  the summer of 2020, following the easing of restrictions on movement in  various European countries, a huge increase in outdoor activity was seen in  parks and natural areas all over Europe. During this session, the It’s Great  Out There Coalition invites experts from the field to reflect on the role of  outdoor recreation and activity for nature conservation and the ins and outs  of sustainable activity. Should we ban, regulate or promote activity and how  can brands and retailers help to make activity as responsible as possible?

Main Stage Panel

Friday 5th February 2021: 16:00-16:15.   (15 Minutes)

Update on the Single Use Plastic Project

Scott Nelson, European Outdoor Group

Main stage Keynote

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