Outdoor Market Intelligence Service

As presented at the European Outdoor Summit on 28th September the Outdoor Market Intelligence Service dashboard with access to data is available now.

Please contact Sporting Insights to be added to the early subscribers list - richard.payne@sportinginsights.com

Those who sign up early will be able to provide feedback and guide the development of the portal and its features.

To join the EOG working groups and meeting which aid in the development and build-out of this service, including international expansion, please reach out to Scott Nelson at the EOG at scott.nelson@europeanoutdoorgroup.com

From October 13th 2023 - Data Contributors and Early Subscribers will get access to the dashboard for feedback and familiarisation. In addition, early subscribers will have the ability to lock their pricing in for the first three years.

From November 1st 2023 the full dashboard will be LIVE by subscription. Development will continue after this date, but this marks the official launch of the full reporting product.

Data loading and refinement will be ongoing and the report will continue to be further improved to meet the needs of the industry, we welcome feedback from all users. Our next efforts will focus around creating meaningful filters aligned with existing product classification models and developing the independent retail channel.

During the European Outdoor Summit on 28th September 2023, Richard Payne from Sporting Insights and Scott Nelson from the EOG presented the new OMIS dashboard with live data.

Below are a series of screenshots of the dashboard in action, contact richard.payne@sportinginsights.com to discuss subscription options, providing data or a demo.

2 levels of access will be available for the dashboard:

Contributors: those who contribute data will get free access to comparative market-level data.

Subscribers: those who subscribe will see SKU-level data, market share comparisons, and filtering added on an ongoing basis. Subscriptions are priced according to the depth and breadth of data accessed.

The Dashboard will feature top level market data going back to 2019 (where available)
Data can be broken down by category and channel and include total sales and volumes represented using a selection of charts or graphs.
Users are able to 'drill down' into the dataset to focus on specific categories
Subscribers who contribute their own data will also be able to compare their own performance against the market and for multiple years

The EOG or Sporting insights will be getting in touch with those organisations who have already registered interest in the report in coming days.

Please contact Richard Payne at Sporting Insights for more information- richard.payne@sportinginsights.com

To join the EOG working groups and meeting which aid in the development and build-out of this service, including international expansion, please reach out to Scott Nelson at the EOG at scott.nelson@europeanoutdoorgroup.com

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