Recognising the need for a cohesive, cross-border approach to representation of the outdoor sector, the European Outdoor Group was founded in 2003 by 19 of the world’s largest outdoor companies. The association has grown steadily to include retailers, national associations, technology providers and now welcomes applications from the wider, outdoor sector value chain.
At any one time, the EOG manages or supports a number of projects that are of great importance to the sector.  The EOG has in house experts in CSR and sustainability, events and shows and policy. We work closely with partner organisations in research and insights, conservation and promotion of outdoor activities, and more.
Now totalling over 125 members, our combined strength delivers an extremely powerful force to represent the European outdoor industry in a constructive and positive manner.

What Does the EOG do?

We undertake a wide range of activities, including market research and  insights, corporate social responsibility and sustainability initiatives, outdoor retail collaboration, organising and supporting industry events and trade fairs, and representing our sector and its interests to the European Commission, other formal institutions, NGOs, and other stakeholders.

Industry Progress

Co-operation with national trade associations and European decision makers

Group Membership

Group Membership is selective and managed by a select panel of member representatives.


Representation and collective action among the retail network

CSR & Sustainability

Coordination and promotion of sustainable industry practices

Events & Shows

Trade shows, Industry workshops, and networking events

Market Insights

Sustained, in depth, representative market research & insights

Read our 2023 project book

Our 3 Pillars of Activity

We believe that the outdoors industry is fundamentally built upon the success of three essential priorities: conducting business in an ethical and sustainable manner, preserving the outdoors, and getting people active in nature. For this reason the European Outdoor Group has helped to found and continues to support the It’s Great Out There Coalition, and the European Outdoor Conservation Association. All of our work is aligned around these three 'pillars', and our strategies and plans are designed to support our members’ collective vision for the outdoor sector.


Doing Business Right.
We undertake market leading research, organise and support trade shows and industry events, sustainability and social responsibility initiatives, work to support conservation and encourage and enable European citizens to get active outdoors and, last but not least, we represent our sector to the European Commission, NGO’s and other stakeholders.


Preserve the Outdoors.
In June 2006, the European Outdoor Conservation Association (formerly the EOG Association for Conservation) was created following a desire by the Outdoor Industry to collectively ‘put something back’ into the environment that it cared about so passionately - as well as depended on for its livelihood.


Get People Outside
The Its Great Out There Coalition was set up in 2017 to work in partnership with European, national and regional authorities, all of the outdoor recreation industries, non-profit associations, other organisations, and directly with the public, with the aim to motivate, activate and advocate outdoor activity for all.

European Outdoor Group Team

Sophie Bulman

Sustainability Project Manager

Dr Katy Stevens

Head of CSR and Sustainability

Arne Strate

General Secretary

Scott Nelson

Operations Director

Dan Thompson

Head of Marketing and Communications

Toni Clifford

Events Manager

Chris Lines

PR and Event support

Dr. Verity Hardy

Sustainability Project Manager

Matt Gowar

EOG President and CEO Equip Outdoor Technologies UK Ltd

Stefanie Rieder-Haas

EOG Board Member and CSCO Division Sustainability & Quality - Ortovox

Jan Lorch

Board member and CSO Vaude

David Ekelund

Board member and CEO Icebug

Matthias Gebhard

Board Member and Managing Director: Bergfreund

Marie-Laure Piednoir

Board Member and Global Sustainability & Impact Director Salomon

Achim Loeffler

Board Member and Global Business Leader - W.L Gore & Associates

Paolo Bordin

Board Member and General Manager AKU

Céline Brunel

Board Member and Executive Director Outdoor Sports Valley

David Camps

Board Member and CEO Original Buff

Our members represent a wide cross section of the Outdoor sector.

Our members are brands, retailers and NGO’s from around the world.
Member directory