We are the voice of the European outdoor sector, an industry group of brands, retailers, technology providers, and national associations.
Recognising the need for a cohesive, cross-border approach to representation of the outdoor sector, the European Outdoor Group was founded in 2003 by 19 of the world’s largest outdoor companies.
The association grew steadily to include retailers, national associations, and technology providers. At any one time, the EOG manages or supports projects that are of great importance to the sector, in areas such as market research, CSR and sustainability, events and shows, outdoor retail, engaging with politicians and legislators, promotion of outdoor activities to the general public, and more. Now totalling over 100 members, the combined strength of our members delivers an extremely powerful force to represent the European outdoor industry in a constructive and positive manner.
We believe that the outdoors industry is fundamentally built upon the success of three essential priorities: conducting business in an ethical and sustainable manner, preserving the outdoors, and getting people active in nature. For this reason the European Outdoor Group has helped to found and continues to support the It’s Great Out There Coalition, and the European Outdoor Conservation Association. All of our work is aligned around these three 'pillars', and our strategies and plans are designed to support our members’ collective vision for the outdoor sector.
We undertake a wide range of activities, including market insights, corporate social responsibility and sustainability initiatives, outdoor retail collaboration, organising and supporting industry events and trade fairs, and representing our sector and its interests to the European Commission, other formal institutions, NGOs, and other stakeholders.
Sustained, in depth, and representative market insights
Trade shows, Industry workshops, and networking events
Coordination and promotion of sustainable industry practices
Representation and collective action among European retailers
Group Membership is selective and managed by a select panel of member representatives.
Co-operation with national trade associations and European decision makers
PR and Event support
General Secretary European Outdoor Group
Programme Manager
Sustainability Project Manager
Head of CSR and Sustainability
Sustainability Project Manager
Head of Market Research and Insights
Head of Marketing and Communications
Head of Retail
Head of Events
President European Outdoor Group
EOG Vice President and CEO of Vaude
.JPG)
EOG Treasurer and Sales Director at Ternua
EOG Board Member and Business Leader W.L. Gore & Associates
EOG Board Member and Head of Outdoor at ECCO
EOG Board Member and CEO, Sportshaus Schuster
EOG Board Member and CEO of Mammut
EOG Board Member and GM and head of EMEA at KEEN outdoor
Board Member and General Manager AKU
Board Member and General Manager – Patagonia EMEA
Board Member and VP Salomon Footwear
Board Member and OSV Executive Director
