State of Trade

The European Outdoor Group’s (EOG) ground-breaking State of Trade report delivers hard facts about the European outdoor industry. This is the main industry report for Europe, measuring the brands’ sales of outdoor products. The report measures wholesale value and units by season across product categories. Over 120 brands took part in 2022 and  the State of Trade report continues to evolve, improving and simplifying the data collection process, welcoming new brands and sharing data sets with the Outdoor Market Intelligence Service.

State of Trade 2024

Find all details of the new State of Trade report here, find out what is required and how to get involved.

State of Trade 2022

An overview of the State of Trade report for 2022

State of Trade 2020

State of Trade 2019


This new data service from the EOG and Sporting Insights provides retail sell through analysis for the outdoor market.
The dashboard is now live with UK data and open to new subscribers and data providers.

Outdoor Market Intelligence Service dashboard available now

This service, created by Sporting Insights in partnership with the European Outdoor Group (EOG), offers a new standard in data gathering and reporting for the outdoor industry. Monthly sales data from outdoor retailers, including independent retailers, and major bricks and mortar and online chains, will be visible on an aggregated basis at brand and model level with the ability to drill down at Department, Category or Sub-Category level.

Outdoor Market Intelligence Service - European Roll-out

21st June 2023: The EOG hosted a Webinar on the new Outdoor Market Intelligence Service. This new sell out report offers an all new service for the Outdoor industry.


The European Outdoor Group provides an authoritative source of European outdoor market data and insights. Below are a selection of reports and studies made available for EOG members and the wider outdoor sector. EOG members can access further, members-only assets in the members' area.

Outdoor Market Intelligence service update: ISPO 2023

Download the Outdoor Market Intelligence Servce update by Scott Nelson at ISPO 2023

State of Trade update ISPO 2023

Download the slides from the EOG update on the State of Trade report by Scott Nelson at ISPO 2023

Statista latest report on the entire digital economy available to download

Statista compiled the most relevant and recent data on the entire digital economy – a overview of one of the hottest topics of our time.

Consumer participation in outdoor activities in Europe during Covid-19 epidemic

The research was undertaken on behalf of the European Outdoor Group (EOG) and the It’s Great Out There Coalition by consumer trends specialist Foresight Factory, with 1,000 active consumers in each market completing the study

Research Partnerships

The European Outdoor Group works with a range of partners to bring research and insights to our members and the wider value chain.

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