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Market Intelligence

What is OMIS?

The outdoor industry was built by enthusiasts – hikers, climbers, skiers, surfers and beyond. They turned their passions into profitable businesses and created a culture that valued authenticity and intuition over more formal metrics. The general consensus was “if we like it, customers will too”.

The outdoor industry now needs to make smarter, data-driven decisions, no longer based only on assumptions, but rather directly from industry specific data.

About OMIS

Why OMIS?

Relevant & Specific

The European outdoor industry needs specific and relevant insights. The product taxonomy, categorisation and filter system was created and refined with input from over 30 brands and retailers.

OMIS

Reduce Business Risk

The goal is to reduce risk and increase sustainable investments in the European outdoor industry. Data is critical to business health and fostering a collaborative environment builds trust and strengthens relationships in the industry.
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Analytics

Trusted Partners

Industry-specific, centralised, trusted data and insights: as a neutral body the EOG and  Sporting Insights can collect, aggregate and anonymise the data. 

Partners

Policy & Advocacy

With more accurate data the EOG  can properly defend the outdoor industry at the EU level.

EOG Policy

The Data

OMIS was created by the outdoor industry, for the outdoor industry.
The data was categorised with input from over 30 brands and retailers from across the industry.

Direct from industry

Using the EOG network OMIS receives regular data direct from retailers and brands across UK, France and DACH regions.

Targeted data

The data taxonomy has been refined with input from over 30 brands and retailers since 2023

Trend analysis

Gain a better understanding of the industry, trends, market size, along with growth opportunities and potential risk

Early warning system

Allows for competitive analysis, benchmark performance and alert to shifting trends and minimise risk.

Market Intelligence

Data Partners

Sporting Insights analytics inspires a more active world. Their friendly, flexible team has nearly 250 years of combined  experience in sports and has represented manufacturers,  retailers, the media and major events, as well as acquiring detailed knowledge of core areas: research & insights, market intelligence, and data visualisation.

About Sporting Insights

What OMIS users say:

"I’ve used data extensively throughout my career in the outdoors industry to make better strategic decisions. With OMIS, we’ve been able to identify gaps in the market where we could expand or refine our product range and dramatically increase our market share in just the first year. The data doesn’t make our decisions for us, but it helps us make the best possible use of our resources so that we can focus on making innovative products.”

Richard Leedham, CEO, Rab

Contributors

Free

Contribute data

There is no cost associated with data contribution

You provide monthly sales data to the OMIS dashboard

You will get access to the following data:

Market view
Market (Category)
Market (Sub-category)
Retail view
Retail (Category)
Retail (Sub-category)

Subscribers

Variable

Book a demo

OMIS prices dependent on the number of categories/sub-categories of data

Access top performing brands data

You can receive the following, paid for, data analytics:

Product type
Product size and colour
Market share
Online / In-store
Retail / D2C

Bespoke

Custom

Get in touch

Create custom reports

Access data that directly relates to your business

Speak to our team to book a demo and discuss options for bespoke reports and dashboards