OMIS is the first European sell-out panel with data supplied directly from the market. The product taxonomy, categorization and filter set was created by European outdoor brands and retailers.
An OMIS Data Contributor is a Retailer (online, e-commerce, brick & mortar) or a Brand (D2C sales) providing sell-out data to the OMIS panel. As a Data Contributor, you gain access to Market and Retail data for free.
An OMIS Data Subscriber is a Brand, Retailer or Distributor who wants to see Brand Performance data. Data Subscribers gain access to Market, Retail, Brand and Product level data. Brands can see their own SKU product level data, across the market.
