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The Outdoor Market Intelligence Service (OMIS) provides monthly sell-out data analytics for the European outdoor market

Market Intelligence

What is OMIS?

OMIS is the first European sell-out panel with data supplied directly from the market. The product taxonomy, categorization and filter set was created by European outdoor brands and retailers.

This is data by the industry, for the industry.

About OMIS Special Trial pricing available for Subscribers

Why OMIS?

Become a Data Contributor

An OMIS Data Contributor is a Retailer (online, e-commerce, brick & mortar) or a Brand (D2C sales) providing sell-out data to the OMIS panel. As a Data Contributor, you gain access to Market and Retail data for free.

Become a Data Subscriber

An OMIS Data Subscriber is a Brand, Retailer or Distributor who wants to see Brand Performance data. Data Subscribers gain access to Market, Retail, Brand and Product level data. Brands can see their own SKU product level data, across the market.

What OMIS Users Say:

Tim fish, product director, Rab

"We use data extensively within Rab to make better strategic decisions. With OMIS, we’ve been able to identify gaps in the market where we could expand or refine our product range and dramatically increase our market share in just the first year of OMIS.
The data doesn’t make our decisions for us, but it helps us validate our thinking and make the best possible use of our resources so that we can focus on delivering innovative and highly commercial products."