The outdoor industry was built by enthusiasts – hikers, climbers, skiers, surfers and beyond. They turned their passions into profitable businesses and created a culture that valued authenticity and intuition over more formal metrics. The general consensus was “if we like it, customers will too”.

The outdoor industry now needs to make smarter, data-driven decisions, no longer based only on assumptions, but rather directly from industry specific data.

Sporting Insights analytics inspires a more active world. Their friendly, flexible team has nearly 250 years of combined 
experience in sports and has represented manufacturers, 
retailers, the media and major events, as well as acquiring detailed knowledge of core areas: research & insights, market intelligence, and data visualisation.

Data is accessed via a user-friendly, password protected interactive dashboard.
The Dashboard features top level market data going back to 2019 (where available). Data can be broken down by category and channel and includes total sales and volumes represented using a selection of charts or graphs.
Users are then able to drill down into the dataset to focus on specific categories and identity category trends and brand and model level performance.
Subscribers who contribute their own data will also be able to benchmark their own performance against the market over multiple years. Recognising the sensitivity of the data, nobody else other than the retailer in question will be able to view their own unaggregated data.

The outdoor industry was built by enthusiasts – hikers, climbers, skiers, surfers and beyond. They turned their passions into profitable businesses and created a culture that valued authenticity and intuition over more formal metrics. The general consensus was “if we like it, customers will too”.

The outdoor industry now needs to make smarter, data-driven decisions, no longer based only on assumptions, but rather directly from industry specific data.