"I’ve used data extensively throughout my career in the outdoors industry to make better strategic decisions. With OMIS, we’ve been able to identify gaps in the market where we could expand or refine our product range and dramatically increase our market share in just the first year. The data doesn’t make our decisions for us, but it helps us make the best possible use of our resources so that we can focus on making innovative products.”

Richard Leedham, CEO, Rab

"I’ve used data extensively throughout my career in the outdoors industry to make better strategic decisions. With OMIS, we’ve been able to identify gaps in the market where we could expand or refine our product range and dramatically increase our market share in just the first year. The data doesn’t make our decisions for us, but it helps us make the best possible use of our resources so that we can focus on making innovative products.”

Richard Leedham, CEO, Rab