OMIS is the new standard for data gathering and reporting for the European outdoor industry. The dashboard displays monthly sales data from outdoor brands and retailers, at the market, retailer, and brand level.

For the last 15 years, the State of Trade report has been the single source of data analytics for the European outdoor industry. After the pandemic, it was clear that sell-in data was not sufficient to understand the market. The European Outdoor Group partnered with Sporting Insights and the OMIS pilot was launched in the UK in 2024.

OMIS analyses sell-out data in the European outdoor market. The report does not attempt to forecast market behaviour, all data in OMIS is directly from the Data Contributors.

A Data Contributor is a Retailer (online, e-commerce, brick & mortar) or a Brand (with D2C sales) providing sell-out data to the OMIS panel.

1. Sign a Data Exchange Agreement
2. Schedule a Technical meeting with Sporting Insights  
3. Provision test data and then full historic data
4. Provision monthly data  

A Data Subscriber is a Brand, Distributor or Retailer who wants to see Brand performance to make buying decisions. Data Subscribers gain access to Top Performing Brands.

Data Contribution is free. If you become an OMIS Data Contributor, you gain access to Market level data and Retailer level data for free.  For Brand level data, there is a cost associated.

No, it is anonymised. All retail D2C data is anonymized. No one can see individual data sets.

Efficient organisations complete this process in approximately one month.

1. Upload data to SFTP site
2. Sporting Insights checked your test data
3. Sporting Insights provides feedback if changes are required
4. Upload historic data (minimum of 3 years)

There majority of work is in setting up the process. After the data process is set up, it is automated - via SFTP site.

We are transparent about who is a data contributor, just not what data they are contributing. For a list of Data Contributors, please click here.

AWS, Snowflake and QuickSight.

All the data is based in Dublin, Ireland and no EU boundaries are crossed.  All the data we receive is secure with server-side encryption in our Amazon s3 storage layer. Data is uploaded to Amazon s3 using our SFTP service. Each data provider will have a dedicated area for the secure storage of their data, accessed through use of a private key and password. Data is processed in Snowflake which meets HITRUST and ISO27001 certification standards. Data visualization access is through Amazon QuickSight and managed through row level security, ensuring the Data Contributor’s data is visible only to the appropriate parties.  

We need your product file, your product categorization, please see here.

The dashboard is displayed in Euros, but there is a currency filter. You can provide data at the currency at point-of-sale and it will be converted.

No. All data is aggregated, and no individual retailer can be identified. Only the individual retailer/brand will be able to see their data against the market.

The dashboard is updated every month with the previous month’s data.

We have collected data from 2022 onwards, to allow year-over-year comparisons from day one.

A set contract, available here in English, French and German.

Yes, we have amended contracts to be consistent with Data Contributor’s needs. We have also signed separate NDAs, where applicable..

OMIS is compliant with all national laws in UK, Austria, France, Germany and Switzerland.  OMIS has no Personal Information (PI), Personally Identifiable Information (PII), or Sensitive Personal Information (SPI) defined by the General Data Protection Regulation (GDPR).