OMIS FAQs

FAQs

General

What is the Outdoor Market Intelligence Service (OMIS)?

OMIS is the new standard for data gathering and reporting for the European outdoor industry. The dashboard displays monthly sales data from outdoor brands and retailers, at the market, retailer, and brand level.

What is the history of OMIS?

For the last 15 years, the State of Trade report has been the single source of data analytics for the European outdoor industry. After the pandemic, it was clear that sell-in data was not sufficient to understand the market. The European Outdoor Group partnered with Sporting Insights, and the OMIS sell-out data panel launched in the UK in 2024.

What data is available in OMIS?

OMIS analyzes sell-out data in the European outdoor market. The report does not attempt to forecast market behavior, all data in OMIS is directly from the Data Contributors.

What is an OMIS Data Contributor?

A Data Contributor is a Retailer (online, e-commerce, brick & mortar) or a Brand (with D2C sales) providing sell-out data to the OMIS panel.

How do we become OMIS Data Contributors?

Sign a Data Exchange Agreement

Schedule a Technical meeting with Sporting Insights

Provision test data and then full historic data

Provision monthly data

What is an OMIS Data Subscriber?

A Data Subscriber is a Brand, Distributor or Retailer who wants to see Brand performance to make buying decisions. Data Subscribers gain access to Top Performing Brands.

What are the costs associated with OMIS?

It is free to be a Data Contributor. If you become an OMIS Data Contributor, you gain access to Market and Retail data for free. For Brand level data, there is a cost associated.

Technical

I want to become an OMIS Data Contributor. Can people view my individual retail data?

No, it is anonymized. All retail D2C data is anonymized. No one can see individual data sets.

How long does it take to be onboarded as an OMIS Data Contributor?

Efficient organizations complete this process in approximately one month.

I want to become an OMIS Data Contributor. What are the technical milestones necessary?

Upload data to SFTP site

Sporting Insights checked your test data

Sporting Insights provides feedback if changes are required

Upload historic data (minimum of 3 years)

What is the technical upkeep as an OMIS Data Contributor?

There majority of work is in setting up the process. After the data process is set up, it is automated. Via SFTP site.

How do I know who is contributing to OMIS?

We are transparent about who is a data contributor, just not what data they are contributing. For a list of Data Contributors, please click here.

What is OMIS running on?

AWS, Snowflake and QuickSight.

Where is the data stored?

All the data is based in Dublin, Ireland and no EU boundaries are crossed.

All the data we receive is secure with server-side encryption in our Amazon s3 storage layer. Data is uploaded to Amazon s3 using our SFTP service. Each data provider will have a dedicated area for the secure storage of their data, accessed through use of a private key and password. Data is processed in Snowflake which meets HITRUST and ISO27001 certification standards. Data visualization access is through Amazon QuickSight and managed through row level security, ensuring the Data Contributor’s data is visible only to the appropriate parties.

What data do we need to provide to be an OMIS Data Contributor?

We need your internal product categorization and monthly D2C sell-out data.

What currency is OMIS in?

In the UK, OMIS is displayed in Pounds. In France and DACH, the dashboard is displayed in Euros. There is a currency filter to adjust to local currency. As a Data Contributor, you can provide data at the currency at point-of-sale, and it will be converted.

Will other retailers be able to see my individual sales?

No. All data is aggregated, and no individual retailer can be identified. Only the individual retailer/brand will be able to see their data against the market.

How often is the dashboard updated?

The dashboard is updated every month with the previous month’s data.

How far back does the data go?

We have collected data from 2022 onwards, to allow year-over-year comparisons from day one.

How is the data categorized?

In 2024, 35 brands and retailers came together to decide on the product categorization for Apparel, Footwear, and Equipment. In 2025, a second group of brands and retailers convened to categorize Winter Sports data. This categorization was based on industry standards, internal product categorization and FEDAS codes.

Legal

What is the Data Exchange Agreement?

The Data Exchange Agreement is a contract between each Data Contributor and Sporting Insights. The Data Exchange Agreement is available in English, French and German. To request a copy, please email marc.anderman@sportinginsights.com

Is the Data Exchange Agreement adaptable?

Yes. We have amended contracts to be consistent with individual needs. We have also signed separate NDAs, where applicable.

What data compliance laws apply?

OMIS is compliant with all national laws in which it operates: UK, Austria, France, Germany and Switzerland.

OMIS has no Personal Information (PI), Personally Identifiable Information (PII), or Sensitive Personal Information (SPI) defined by the General Data Protection Regulation (GDPR).

Pricing

How much is OMIS if you are a Data Contributor

Data Contribution is free.

If you contribute your D2C sales to the panel, then you receive Market and Retail analytics back for free. This includes Market and Retail Volume, Value and ASP relative to relevant Category or Sub-Category by period and channel to support commercial decisions.

For Brand and Product level data, there is a cost associated. Data Contributors can become Data Subscribers to see the highest level of detail available in OMIS.

How much is OMIS if you are a Data Subscriber?

Data Subscribers can view Brand performance in relation to Volume, Value and ASP relative to the relevant Category or Sub-Category by period and channel to support commercial decisions.
We are currently offering Trial Pricing available for 6 months until 1st October 2026.‍
This discounted pricing is being introduced for European Outdoor Group members only - to provide them with the opportunity to use the tools, participate in the service development (such as additional dashboard views and attribute filters), and to work with Sporting Insights and the EOG to learn how to use the service most effectively.

There are four Trial Pricing* options:

All Departments DACH Service Only €2500 per month

All Departments DACH & UK Services €3500 per month

Either one Category; or selected 4 Sub-Categories, DACH Service Only €1000 per month

Either one Category; or selected 4 Sub-Categories, DACH & UK Services €1500 per month

*Minimum 3 month rolling contract. Subscribers will receive logins to allow three simultaneous users to access the dashboard, a training program for up to 4 participants and access to an office hours support desk. Subscribers who participate in the trial for 3 months will automatically secure a discount of 20% on the service prices from 1^st October. These prices will be finalized by 31^st August 2026. Costs are exclusive of VAT.