The Outdoor Market Intelligence Service offers a new standard for data gathering and reporting for the European outdoor industry. The dashboard displays monthly sales data from outdoor brands and retailers, at the market, retailer, and brand level.
Retailers and brands can partake in 2 ways: A Data Contributor is a Retailer (online, e-commerce, shop) or a Brand (with D2C sales) providing sell-out data to the OMIS panel. A Data Subscriber is a brand, distributor or retailer who wants to see their Brand performance to a product level to make business decisions.
We are currently offering Trial Pricing for subscribers - available for 6 months until 1st October 2026.
Data Contributors
FREE
Data Contribution is free.
If you contribute your D2C sales to the panel, then you receive Market and Retail analytics back for free. This includes Market and Retail Volume, Value and ASP relative to relevant Category or Sub-Category by period and channel to support commercial decisions.
For Brand and Product level data, there is a cost associated.
Data Contributors can become Data Subscribers to see the highest level of detail available in OMIS.
features:
Market and retail analytics via the bespoke dashboards
All datasets are anonymised and stored securely to HITRUST and ISO27001 certification standards
Fully automated system after initial setup via SFTP
Multiple currency options
Data updated monthly using data from all contributors
Data Subscribers
€1000-3,500/ per month
Data subscribers pay a monthly fee
Data Subscribers can view Market, Retail, and Brand performance in relation to Volume, Value and ASP relative to the relevant Category or Sub-Category by period and channel. Brands that subscribe can also see their own product sales across the market, at the SKU level.
We are currently offering Trial Pricing available for 6 months until 1st October 2026.
TRial pricing options*:
All Departments DACH Service Only €2500 per month
All Departments DACH & UK Service €3500 p/m
Either 1 Category or 4 Sub-Categories, DACH Service Only €1000 p/m
Either 1 Category or 4 Sub-Categories, DACH & UK Service €1500 p/m
*All prices per month. Minimum 3 month rolling contract. Subscribers will receive logins to allow three simultaneous users to access the dashboard, a training program for up to 4 participants and access to an office hours support desk. Subscribers who participate in the trial for 3 months will automatically secure a discount of 20% on the service prices from 1st October. These prices will be finalized by 31st August 2026. Costs are exclusive of VAT.
“At INTERSPORT Germany, having access to reliable, industry-relevant data has become essential for making smarter collective decisions. With OMIS, we gain a clear and shared view of consumer behavior and market dynamics, helping us identify opportunities, close assortment gaps, and strengthen our positioning. As a buying group, the real value lies in turning these insights into coordinated action—optimizing product ranges, improving sales strategies, and ultimately increasing competitiveness across the network. OMIS doesn’t replace our expertise; it empowers it, ensuring we make the most of our resources and stay ahead in a fast-moving market.”
