OMIS Analytics

The data

Analytics

The Outdoor Market Intelligence Service encompasses sales of outdoor products across UK, France and DACH sales territories.

The data is categorised using a product taxonomy, categorisation and filter system using the refined FEDAS SGIDHO classification key and input from over 30 brands and retailers.

Our partners at Sporting Insights collate and provide anonymised data and insights for the outdoor industry.

The
Dashboard

The Outdoor Market Intelligence Service dashboard provides top level data at a glance and filterable results across a range of metrics.

Look at total market performance, benchmark brand sales or units against industry averages, or get specifics at category and sub category level.

Contact Hannah Piatok at the EOG to arrange a demo or to get more information on becoming a data provider or subscriber.
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Data
Contributors

The Outdoor Market Intelligence Service Launched in 2023 in the UK market and has since expanded to include data from France, Germany, Switzerland and Austria.

UK

In partnership with the Outdoor Industry Association OMIS has ** data contributors in the UK

France

In partnership with Outdoor Sports Valley (OSV) OMIS has **% cover for the French market

DACH

In the DACH region OMIS works with the BSI and Outtra and 18 brands and retailers

Training

All data contributors and subscribers will be onboarded by EOG and Sporting Insights with technical backup available.

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Use
Cases

Sales
Manager

The European outdoor industry needs specific and relevant insights. The product taxonomy, categorisation and filter system was created and refined with input from over 30 brands and retailers.

OMIS

Finance
Manager

The goal is to reduce risk and increase sustainable investments in the European outdoor industry. Data is critical to business health and fostering a collaborative environment builds trust and strengthens relationships in the industry.
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Analytics

Sustainability
Manager

Industry-specific, centralised, trusted data and insights: as a neutral body the EOG and  Sporting Insights can collect, aggregate and anonymise the data. 

Partners

Pricing