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Outdoor Market
Intelligence Service (OMIS)
The Data
OMIS shows categorized sales (sell-out) data from participating Data Contributors. This dataset is fact-based, coming directly from the Data Contributors (Outdoor Retailers and Outdoor Brands D2C).
The data reveals how and where sales happen, with segmentation across in-store, online and mobile channels (including social media), while monthly and customizable daily time-range reporting helps users identify trends and react quickly.
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The
Dashboard
The OMIS Dashboard provides powerful market intelligence to support smarter business decisions. It delivers detailed insights across three key departments: Apparel , Footwear, Equipment (including Camp & Kitchen, Bags & Luggage, Verticality, Winter Sports) allowing users to analyze performance at the Department, Category and Sub-Category level. Businesses can track Market, Retail and Brand performance, identify top-performing brands, and monitor key metrics such as value, units, and average sales price.  

With these insights in one place, OMIS equips businesses with the intelligence needed to spot opportunities, track competition, and make confident, data-driven decisions.  
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Data
Contributors