OMIS Login
OMIS:
Outdoor Market
Intelligence Service
Market Intelligence
Partners
Sporting Insights is a trusted service provider to the European Outdoor Group, delivering market intelligence that helps the outdoor industry move forward with confidence. Their work inspires a more active world by giving organisations the clarity they need to understand changing consumer behaviour and market trends.

With nearly 250 years of combined experience across the sports and outdoor sectors, their friendly and flexible team brings real-world knowledge that has represented manufacturers, retailers, media and major events. This deep expertise underpins their core capabilities in research and insights, market intelligence and data visualisation.
Sporting Insights
National
Partners

United Kingdom

OMIS launched in the UK in 2023 supported by the Outdoor Industries Association.

France

In 2024 OMIS partnered with Outdoor Sports Valley in France

DACH

In 2025 the EOG partnered with the Bundesverband der Deutschen Sportartikel-Industrie e.V. (BSI) and Outtra to provide OMIS data in the DACH regions.

Winter Sports

The next steps for OMIS are to build in Winter sports sales and developments are already well underway to provide this data as part of the OMIS dashboard.
Data
Contributors