Sporting Insights serves as the analytics partner for OMIS.

With nearly 250 years of combined experience in sports, representing manufactures, retailers, the media and major events; Sporting Insights has acquired detailed knowledge in core areas: research & insights, market intelligence, and data visualization.

“The OIA is delighted to be working with OMIS and the EOG. As the very first pilot country to roll out the project, we’re especially proud to lead the way. Data and market insight are absolutely essential for anyone running a business, and I’d strongly encourage anyone who hasn’t yet joined to get in touch, explore the wealth of resources available through OMIS, and accelerate their growth through partnership.”

Andrew Denton, CEO, Outdoor Industries Association

“OSV is proud to have actively contributed to the launch of the first ever “in real time” sell out data platform for outdoor goods in France. This tool will enable brands and retailers to make informed decisions to drive a more sustainable business. OMIS is a pragmatic and efficient solution to support OSV mission to help the French outdoor industry becoming more competitive.”

Guillaume Bouvaist, Director, OSV

“OUTTRA is excited to help bring OMIS to Germany, Austria, and Switzerland as the EOG’s national partner. With aggregated, anonymised sell‑out analytics, OMIS gives brands and retailers a shared view of market reality – supporting smarter assortment, pricing, and planning across the region. By connecting the market and helping retailers onboard, we enable secure data flows that turn real transactions into actionable insights. This transparency empowers faster, better decisions and helps make the outdoor industry more resilient and competitive.”

Siegbert Müller, CEO, OUTTRA

"SIA is excited to partner with EOG on OMIS to help grow the number of participants and the collection of winter outdoor data. We encourage any company in the industry to join the project as OMIS is a critical tool that provides actionable insights and enables better business decisions.”

Maria McNulty, COO, Snowsports Industries America