The outdoor industry was built by enthusiasts – hikers, climbers, skiers, surfers and beyond. They turned their passions into profitable businesses and relied on intuition and experience to guide decisions. But as the market has grown more complex and competitive, instinct alone isn’t enough. Fragmented participation trends, regional buying behavior, and varied distribution channels make it difficult to see the full picture.
OMIS changes that, it brings together sector-wide sales, product, and retail data into a single, clear intelligence platform so you can finally understand where demand is growing, which categories are performing well, and how your brand stacks up in the market. With OMIS, decisions are no longer driven by anecdote or guesswork. They’re backed by real data, accurate, timely, and specific to the outdoor industry. It’s the visibility this industry has been missing, built for the industry by the people who know it best.