DWR Report: consumer and brand perceptions
In 2015, the EOG supported a study into durable water repellent finishes (DWRs) undertaken by De Montfort University (School of Fashion and Textiles) in Leicester, UK.The project involved several partners and focused on consumer and brand perceptions and attitudes towards DWRs in relation to product features, usability and aftercare. The survey was conducted in Germany, the UK, France, Sweden, Denmark and the USA and offers some useful insights.
