Material Facts is a methodological tool that transforms the outdoor industry’s approach to sharing information about its products. It provides transparent and accurate product sustainability data, by adopting the labelling standards used in the food industry.
The methodology allows for clear, digestible documentation of product data by components (or product ‘ingredients’) that both retailers and consumers can view in a standardised format.
The Material Facts table currently encompasses key criteria such as recycled content, PFAS status, the country of manufacture, and renewable energy in the supply chain. The table enables responsible decision-making for sourcing and purchasing. It avoids misleading information relating to a product’s sustainable features.
Adopting the methodology allows brands to proactively prepare for data requirements in upcoming ESG legislation.
A group of like-minded technical outdoor apparel and hard goods brands determined to standardise an industry data methodology.
The first phase of the Material Facts Collective has now concluded. With participation from leading brands across the UK, Europe, USA, and Canada, the working group has successfully revised the data methodology, developed an implementation toolkit, and created a roadmap for adding new criteria to Material Facts tables.
These outputs will benefit adopting brands both now and in the future by providing an aligned industry standard for product data methodology.
If you are interested in exploring how the Material Facts methodology could benefit your organisation, you can access the following resources:
All Material Facts resources are available to download below.
For more information, please contact katy.stevens@europeanoutdoorgroup.com
Copyright © 2025 European Outdoor Group (EOG).
No part of the attached excel file may be copied, duplicated or integrated into other tools or platforms without the prior written consent of the EOG.
Below are recordings of three Material facts Webinars.
Please note that the Material Facts Industry Webinars show how to use version 1.0 of the template.
This webpage includes version 2.0 templates, there will be some differences, but the general guidance remains the same.
Material Facts Collective: Session 1
Learn how Material Facts methodology calculates sustainability criteria as a percentage of product weight, why Yonderland believes it's critical for our industry, and how you can implement it into your business.
Material Facts Collective: Session 2.
Use the Material Facts template to calculate your test product’s percentages, starting with fabric and insulation, and hear how Gore has the data you’ll need.
Material Facts Collective: Session 3.
Complete the Material Facts template by adding the zips and trims data while hearing from a leading trims supplier; finishing the session with a complete Material Facts table for your test product.
