Members Only programme for ISPO Munich Online 2021

Most of these links will have been sent to relevant members but we will list them all below aswell.

‍

This selection of meetings exclusively for EOG members by category.

‍

‍

Should you have any questions, please contact the member of the EOG team below each session.

‍

RETAIL

Go to Market call at ISPO Munich Online

Tuesday 2nd February 11:00-12:00

‍
In order to engage more colleagues in the important subjects being explored by our Go to Market project (led by Head of Retail Peter Ottervanger), we have decided to open up the scheduled call during ISPO Munich Online to a wider audience.

To remind you, the goal of the Go to Market project is to create a industry platform to discuss the go to market cycle and, subsequently, product delivery flows. Identifying 'pain points' in the value chain between retail and brands is an integral part of the workstream, with the aim of finding collective solutions for a more sustainable approach for everyone.

Through this work, we want to stimulate cooperation in the industry between retailers and brands (and visa versa). During the call, Peter will update those who attend on the progress of the project so far, and participants will share experiences and ideas, and discuss ideas for improving the go to market cycle for the benefit of all in the sector.

Use the link and password below to join the call, and please share the details with relevant colleagues.

Join Zoom Meeting at:
https://zoom.us/j/91401043184?pwd=NGVuUHdKU09mNEc5d1RGa2czTGwzUT09

Meeting ID: 914 0104 3184
Passcode: 896507

peter.ottervanger@europeanoutdoorgroup.com

‍

‍

INSIGHTS

Consumer participation in outdoor activities

‍Monday 1st February 11:00-12:00

Pippa Goodman from Foresight Factory
‍

In 2020, a detailed European consumer segmentation study of outdoor participation was undertaken on behalf of the European Outdoor Group (EOG) and the It’s Great Out There Coalition, by consumer trends specialist the Foresight Factory.

The Foresight Factory will present key insights, focusing on:

• Frequency of participation in the main outdoor activity segments - walking and running, water, snow, cycling, urban and mountain activities. This will include demographics and behaviours as well as lapsed users and new users, interested in trying activities for the first time.
• Four target segments with growth opportunities and market potential - all open to being encouraged to do more outdoor activities.

REGISTER HERE

pauline.shepherd@europeanoutdoorgroup.com

The power of connection - building and utilising a brand community

Thursday 4th February 11:00-12:00

Josie Fabian from brandwave
‍

The world is changing and as a result we are more connected now than ever before. On paper, ‘being connected’ sounds great, but as brands digitise they risk losing community and the power it holds. In this talk, we will share top tips from some of the world's leading brands. We will be covering how they are keeping connected with their community and will be giving you access to their strategies for success. This presentation will provide insight on how to build a community both physically and digitally, and harness its power to enhance the bottom line.

REGISTER HERE

pauline.shepherd@europeanoutdoorgroup.com

‍

SUSTAINABILITY

‍
Sustainability Steering Group Meeting

‍Monday 1st February 2021 12.30 – 14.00: [Closed door]

Dial in details will be communicated directly to members of the Sustainability Steering Group.

Contact: katy.stevens@europeanoutdoorgroup.com

‍

Freight Reduction Roundtable

‍Tuesday 2nd February 2021. 12.15 – 13.45: [Climate Action Programme]

• EOG research (2020) indicates that Upstream Transportation is a significant contributor to an outdoor brand’s overall GHG footprint, with air freight in particular generating high level CO2 emissions. Through an industry round table, our aim is to discuss the potential to optimise up- and downstream freight transport modes, including air, road, rail and maritime.
• Open to:
• Members of Climate Action Programme: Register here
• Non-members: please check by sending email to verity.hardy@europeanoutdoorgroup.com

‍

Hard Goods Round Table – Circularity in Hard Goods.

Tuesday 2nd February 2021. 14.00 – 16.00: [Closed Door]

An introduction to the subject of circularity and how it relates to the hard goods sector. This will be followed by a selection on talks that look at some of the solutions on offer. The meeting will also include project updates from the Audit Alliance and an overview of the Higg FEM for hard goods project.

Open to: Members of the EOG and hard goods brands: Register here

                  Non-members: please check by sending email to jane.turnbull@europeanoutdorgroup.com

‍

#RMB Retail Sustainability Standards

‍‍
Wednesday 3rd February 2021 10.00 – 11.00: [Closed Door]

The second meeting of the #RMB Retail Sustainability Standards group, regarding the content and impact of retail level sustainability standards.

Dial in details will be communicated directly with those who attended the first meeting.

‍‍

Sustainability Lunch

Wednesday 3rd February 2021 13.00 – 14.00: [EOG Members]

Join the European Outdoor Group’s CSR and Sustainability team for a relaxed and informal get together over lunch and meet Verity Hardy, who recently joined the team. Receive updates on what the EOG has been working on during 2020 and what their priorities are for this year. There will also be the opportunity to connect with CSR and sustainability colleagues.

Open to:  

Members of the European Outdoor Group: Register here

‍

‍Using Higg MSI to Understand Scope 3 Raw Material Emissions

‍

Wednesday 3rd February 2021 14.00hrs – 15.30hrs: [Climate Action Programme]

Many organisations across the value chain are currently getting their heads around measuring the carbon footprint of the raw materials they buy. Based on W.L. Gore’s carbon journey so far, this workshop aims to discuss how the Higg MSI can be used to calculate an organisation’s raw material carbon footprint (Scope 3/ Purchased Goods). Looking ahead, we’ll also be discussing potential future ways of getting credit for individual supply chain reductions in carbon emissions.

Open to:

Members of Climate Action Programme: Register here‍

Non-members: please check by sending email to verity.hardy@europeanoutdoorgroup.com

‍

As well as the main programme of conferences at ISPO we have various meetings and workgroups set up.