State-of-trade

What is OMIS?

This new service, created by Sporting Insights in partnership with the European Outdoor Group (EOG), offers a new standard in data gathering and reporting for the outdoor industry.

Monthly sales data from outdoor retailers in the UK, including independent retailers, and major bricks and mortar and online chains, will be visible on an aggregated basis at brand and model level with the ability to drill down at Department, Category or Sub-Category level.

An estimated 60% of the UK outdoor market is already covered, but this is continuing to grow as we continue to further develop the independent retail channel.

Who is this for?

Outdoor brands or some retailers who have wholesale sales. We combine this data to create a wholesale or sell-in report accessible to all data contributors. This is not a report for sell-out or sell-through data, which can be found in the Outdoor Market Intelligence Service.

I’m new

How do I join?

First, get in touch and we will help you and answer your questions.
Next, we require all contributors to have a data exchange agreement in place to protect your data. Sign SOT data sharing agreement and return to Sporting Insights at contracts@sportinginsights.com.
Provide product files (also knowns as pre-cat or product lists that show the list of your products and their EAN or UPC) from 2019 onwards. Note that after you provide your product file, Sporting Insights will map product files to the Categorisation Superstructure and share back to you for checking or corrections. Sporting Insights will set up data transfer method for the wholesale data file – ideally SFTP and provide log-in credentials. Once your product files and data exchange agreement are in place, you will upload sample wholesale data file to your SFTP site. Sample wholesale data file will be validated and loaded into the data model, and Sporting Insights will provide feedback with any data/validation issues or confirm approval.
On approval, you then upload your historic data by year from 2019 to present.
Sporting Insights to release data to dashboard and provide you with your log-in to the SOT Dashboard.

I’m already contributing

What can I expect?

Email your new Spring/Summer & Autumn/Winter product lists to your Sporting Insights contact.
Sporting Insights will map product files to Categorisation Superstructure and share back to you for checking or corrections.
You then upload annual wholesale data file to your SFTP location in the same format as previous year’s data.
After the EOG confirms the release date for the new Report, Sporting Insights releases new data to the dashboard.
You may then log-in to your dashboard to see the latest data.

What is the calendar for SOT and when is the new report released?

Jan: EOG contacts all contributors and EOG members and requests for new data to be uploaded.
Jan - Feb: Data contributors upload data, and new data contributors start onboarding process.
Mar - Apr: Once enough data has been uploaded by data contributors, the new report is released. Once uploaded, process to clean data and publish takes approx. 3 weeks.
May - Nov: EOG and Sporting Insights provide top line data release to show industry developments.
Nov: EOG and Sporting Insights request updated product files for coming year
Nov - Dec: Data contributors provide updated product files.

Things to consider:

If you have wholesale data, you must contribute data to view the report.
Confirm early on you can meet the proposed product file requirements and wholesale data file requirements
EOG will confirm release date for new ReportsSecurity

I’m unsure, can I get some more information?

For more information, contact Hannah at hannah.piatok@europeanoutdoorgroup.com

More information & Sign up