Our ongoing market research insights programme for the outdoor sector provides timely data and analysis, including the groundbreaking State of Trade project.
The European Outdoor Group’s (EOG) ground-breaking State of Trade report delivers hard facts about the European outdoor industry.
This is the main industry report for Europe, measuring the brands’ sales of outdoor products. The report measures wholesale value and units by season for seven product categories, which are split into 48 product sub- categories.
With a total of 122 brands now taking part, the State of Trade report continues to evolve, improving on the data collection process, market estimates, and the sales coverage in certain countries and for some product lines.
Research and Insights