We add value to our members, facilitate pre-competitive collaboration, and promote industry growth. We provide European outdoor market insights, collaborative CSR & sustainability opportunities, key trade events and shows, representation of the wider outdoor value chain on important issues, and meaningful sector communication.
We educate, provide opportunities to make an impact, represent the industry and mitigate risk, respond to our members needs, and cultivate CSR networking opportunities.
The European Outdoor Group prioritises and drives work in key sustainability areas to collectively accelerate global change.
At the highest level, investment in CSR and sustainability may be considered an essential part of ensuring there is a viable future for our industry. It has the potential to impact massively on the reputation, operational efficiency, innovation, the long-term prosperity of our industry, and the natural and societal environment we capitalise on.
We work towards achieving an overarching vision of an outdoor sector that does global, profitable business in a way that gives back more than it takes from nature and from people. We concentrate resources into a number of focus areas, breaking down sustainability into operable topics underpinned by the Sustainability Charter.
The EOG CSR & Sustainability team are here to inform, educate and support the outdoor sector.
Find details of the breadth of our work in the CSR and Sustainability department and find how you can get involved.
This voluntary Sustainability Charter outlines the EOG understanding of what good corporate citizenship and responsibility entails.
Signing up to a Race to Zero initiative is now a pre-requisite for EOG membership. Find more information and support on how to achieve this here.
We quantify the industry via the retail monitors, the state of trade sell-in report, and consumer and industry development trends.
Market research is one of our core areas of activity, we are committed to delivering an ongoing market research programme for the outdoor sector, and providing timely data and analysis. The European Outdoor Group invests significant resources into market data research in order to evaluate the performance of the outdoor sector. The objective is to deliver market intelligence and insight that is in line with the priorities of the EOG membership and other industry partners and in support of the overall development of the Outdoor sector.
The EOG achieve this by delivering robust and timely sales data via The State of Trade & Outdoor Market Intelligence Service.
The EOG are developing wider research services to increase understanding of the market environment, retail and consumer dynamics and partnering with trusted research providers to help deliver additional research services.
The EOG Research and Insights department and our partner organisations are here to inform, educate and support the outdoor sector.
Find details of the breadth of our work in the Research and Insights department and find how you can get involved.
The European Outdoor Group's (EOG) ground-breaking State of Trade report delivers hard facts about the European outdoor industry, measuring the wholesale value and brand unit sales of outdoor products.
The Outdoor Market Intelligence Service, created in partnership with Sporting Insights offers a new standard in data gathering and reporting for the outdoor industry.
Through OutDoor by ISPO, the European Outdoor Summit, our involvement in ISPO, and more, we create relevant, valuable events for the outdoor trade to come together.
The European Outdoor Group recognises the importance of events to the outdoor industry. We play a pivotal role in the two major European trade shows OutDoor by ISPO and ISPO Munich with our partners at ISPO. Alongside this we hold our own summit meeting each year with inspirational and informative speakers and opportunities to network with over 300 senior executives.
As well as these major events we support a host of our members' events along with a wide range of digital webinars and meetings.
The EOG organise and support major industry events that are designed to inform, educate and support the outdoor sector.
Find details of the breadth of our work on Shows and Events and find how you can get involved.
The EOS is a business-focused annual gathering of senior outdoor industry professionals.
The EOG is the organising partner for OutDoor by ISPO and plays an integral role in the ISPO Munich show.
We identify brands, retailers and relevant organisations across the European outdoor value chain and invite them to join our membership; we assess and identify potential projects or initiatives specific to their needs, and we integrate them into existing departmental outputs of the European Outdoor Group.
The EOG works to grow the membership with brands, retailers and members of the wider value chain for the benefit of the whole sector.
Find details of the breadth of our work on Group Membership and find how you can get involved.
The EOG membership is made up of Brands, retailers and technology providers. Since 2023 we have also welcomed applications from the wider outdoor value chain.
Find out more about EOG membership along with details on how to join.
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