We are the voice of the European outdoor sector:

Our vision is to do global, profitable business in a way that gives back more than we take - from nature and people.

We are here to support our members’ collective vision for the outdoor sector.

We add value to our members, facilitate pre-competitive collaboration, and promote industry growth. We provide European outdoor market insights, collaborative CSR & sustainability opportunities, key trade events and shows, representation of the wider outdoor value chain on important issues, and meaningful sector communication.

Updates & Resources

European Outdoor Summit

Over the last 10 years the European Outdoor Summit has been held in a number of different European cities. Each Summit is hosted with the support of the national association of the host country. For 2024 the event will be held with support of the OIA in Cambridge, UK.
Learn more

Outdoor Market Intelligence Service

After two years of development,  we are delighted to launch the Outdoor Market Intelligence Service (OMIS), delivered in partnership with Sporting Insights. This is a new retail sales reporting tool for the industry and its importance cannot be overstated.
learn more

Single Use Plastics Project

Industry-wide problems demand an industry-sized response. For this reason over 35 brands and retailers from the outdoor industry are working together to take responsibility for their single use plastic poly bags. Read our comprehensive project report now.

Our members represent a wide cross section of the Outdoor sector.

Our members are brands, retailers and NGO’s from around the world.
Explore members

Knowledge Hub

Here you will find all our latest research, industry news, webinars and project information.

News & Events

Latest News

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The Its Great Out There Coalition was set up in 2017 to work in partnership with European, national and regional authorities, all of the outdoor recreation
industries, non-profit associations, other organisations, and directly with the public, with the aim to motivate, activate and advocate outdoor activity for all.
Annecy, France.
45°53'60.00" N 6°07'0.01" E