2020 State of Trade results now available.
The European Outdoor Group (EOG) has released the latest results from its State of Trade research project, marking a decade of the industry leading report. Results for 2019 show that the wholesale market for the year was worth €5.82bn*, representing an increase of 0.4% in value and 2.3% in volume compared to the previous year. The report covers products sold by over 100 outdoor companies in the apparel, footwear and hardware markets, and also includes outdoor sell-in figures from multisport/lifestyle brands. The EOG has received, analysed and interpreted data in seven main categories and 48 separate sub-categories. After a flat year in 2018 (compared to 2017), the modest market growth shown in the results demonstrates the resilience of the outdoor sector in already turbulent times, before the COVID-19 pandemic.
Publicly available information for the 2019 sell in season can be found here
An overview of the State of Trade project can be found here
For more information contact the EOG on firstname.lastname@example.org