The European Outdoor Group (EOG) has released the latest results from its State of Trade research project, marking a decade of the industry leading report. Results for 2019 show that the wholesale market for the year was worth €5.82bn*, representing an increase of 0.4% in value and 2.3% in volume compared to the previous year. The report covers products sold by over 100 outdoor companies in the apparel, footwear and hardware markets, and also includes outdoor sell-in figures from multisport/lifestyle brands. The EOG has received, analysed and interpreted data in seven main categories and 48 separate sub-categories. After a flat year in 2018 (compared to 2017), the modest market growth shown in the results demonstrates the resilience of the outdoor sector in already turbulent times, before the COVID-19 pandemic.
Publicly available information for the 2019 sell in season can be found here
An overview of the State of Trade project can be found here