Registration has opened for events at the inaugural European Outdoor Week (EOW) in 2026.

Through a partnership between the European Outdoor Group (EOG) and the MagNet group, EOW will run from 14-19 May, in Riva del Garda in Italy, and will incorporate the Outdoor and Outdoor & Running Business Days trade shows, the Outdoor Impact Summit, EOG Assembly, European Outdoor Awards, and Activation Days. By combining the events into one focused week, the EOG and MagNet have responded to the industry’s demand for fewer calendar commitments, and more effective gatherings that optimise costs and resources. Outdoor businesses can now contact the booking team at MagNet to explore the best options available forgetting involved in EOW.

Unveiled in September, the new European Outdoor Week is a forward looking platform that aims to foster collaboration, innovation, and growth across the European and international outdoor sectors. The EOG and MagNet have teamed up to build a model that is accessible for all organisations operating in the industry, with incentives and accessible prices for both exhibitors and visitors.

The first European OutdoorWeek will start with the second edition of the Outdoor Impact Summit, from14-15 May. After its successful debut this year, the summit will bring together the outdoor industry (and other stakeholders) to explore practical approaches to sustainability, corporate responsibility, and community engagement. The event will focus on the theme of ‘No Excuses’ - and will feature expert speakers who will share experiences, case studies, and visions for the future of sustainability in the outdoor sector.

On 16 May, the EOG will host its assembly for representatives from its membership of around 150, with updates on the association’s key projects, and discussions about plans for the year ahead. This will be followed by a brand new format for the European Outdoor Awards, celebrating innovation and best practice in the sector. The awards ceremony will be part of a special evening networking event.

After a pause in 2025, theOutdoor trade show will return with a refreshed format from 17-19 May, taking place alongside Outdoor & Running Business Days. The relaunch of Outdoor marks the beginning of a new chapter for the European outdoor community, with the goal of building a true hub for connection, innovation, and collaboration that brings together companies, professionals, and enthusiasts in a unique international setting. The EOG and MagNet have introduced an all-inclusive pricing model for exhibitors that includes no hidden costs, with a straightforward and flexible booking process, and significant discounts for EOG members. There will be free admission to the shows for all visitors, and retailers will be able to access free accommodation.

The final element of EOW will be the Activation Days, from 16-19 May, which will be an opportunity to test gear in the area around Riva del Garda. The EOG and MagNet are working with local organisations to host trail running, trekking, climbing, and biking activities that will allow brands to connect with key trade and consumer communities, and showcase their products and services.

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Christian Schneidermeier, EOG director, comments:

This is a really exciting moment for the outdoor sector. We received a very positive response to the launch of European Outdoor Week and have since been adding more detail and value to our plans, working closely with the team at MagNet. We’ve had a laser focus on building a programme that will deliver deep engagement, dynamism, relevance and of course, outstanding value for money. That is what we are now able to present in detail to every part of our industry and I urge colleagues to engage and get involved, there really are ‘No Excuses’ not to attend. European Outdoor Week is going to be an essential event on what is now a compelling calendar and we’re very much looking forward to bringing the outdoor community together next May in Riva del Garda.

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For more details of how to get involved in events during European Outdoor Week, contact MagNet on info@mag-net.it

Find more information about the week by downloading the pack below or at www.europeanoutdoorgroup.com/european-outdoor-week