OMIS tracks sell-through across our panel of UK and DACH outdoor retailers, revealing a challenging but nuanced Q1 2026.

Key highlights:

• UK panel sell-through value declined 4.21% year-on-year in Q1, though Average Selling Price rose +1.87% -> consumers are buying less but spending more when they do.
• DACH proved more resilient, with panel value essentially flat (-0.55%) and unit volume sales growing +2.55% year-on-year.
• Climbing & bouldering (Verticality) was the standout performer, up +13% in the UK and +9% in DACH by value in Q1, bucking the wider market trend in both regions.
• Camp was a bright spot in DACH in March, posting positive year-on-year growth against a broadly declining market.
• Apparel and Footwear remain under the most pressure across both markets.
• OMIS now brings cross-market, cross-currency outdoor sell-through intelligence together for the first time, with UK and DACH data in a single dashboard and live Euro/Sterling switching. This is just the first of a number of enhancements coming that will help shape the future of the outdoor industry.

Want to know more or get involved?

Contact Hannah Piatok at the EOG or Marc Anderman at Sporting Insights to discuss how OMIS can support your business or arrange a demo or trial subscription.

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